GA4 isn't the problem. It's not built for what you need.
GA4 is for sessions and audiences. You need per-lead source attribution. Different jobs, different tools. Capture the actual source, campaign, and landing page on every form submission, server-side.
Keep GA4 for analytics. Use Lead Source for the answer your spend reviews actually need.
GA4 wasn't built for SMBs. It was built for enterprise data teams.
GA4 makes sense if you have an analyst, a BigQuery warehouse, and time to learn event-based models. For everyone else, it's a configuration nightmare that produces numbers nobody trusts. The Reddit complaint is consistent: "I had no idea analytics had gotten so bad."
GA4 changes attribution models on you.
GA4 supports multiple attribution models. Change the reporting model and your historical conversions shift. Google deprecated several models in late 2023. The trendline you defended last quarter doesn't exist anymore. The platform itself is unstable as a source of truth.
GTM, dataLayer, events. Then nothing works.
Implementation is fragile. GTM selectors drift. Tags fire on the wrong pages. dataLayer pushes silently fail. You need a developer just to keep it running, and most SMBs don't have one. Reddit users describe the maintenance burden as "miserable, exhausting."
Even when it works, the lead data is gone.
GA4 tells you the session source. It doesn't tell you which specific person from which source filled out which form. The lead-level data that sales actually needs has to be reconstructed from session reports, which is exactly the spreadsheet archaeology you're trying to escape.
One script. Source data that survives.
We don’t replace your stack. We capture the lead-source chain of evidence directly, server-side, at form submission. No cookies. No browser dependencies. No reconciling.
Install one script
One line of code in your site’s <head>. Five minutes. No platform integrations, no plugins, no dev sprints.
Capture every form, automatically
Every form on every page, detected on its own. No hidden field configuration. No per-platform setup. AJAX, multi-step, embedded, all of it.
Source data survives the handoff
Campaign, source, landing page, full session journey. Captured server-side at submission, before anything strips, blocks, or expires.
One source of truth in your CRM
Push the real source into HubSpot, Salesforce, Close, Keap, Eloqua, or any webhook. Same data your sales team sees. No more “offline / direct / unknown.”
$228 account credit. 12 months of Starter, free.
We’re onboarding paid media teams as beta users right now. Sign up and we credit your account with 12 months of Starter pricing ($228) to spend on any plan, any time.
The reason source data survives at all.
Most attribution tools fail under privacy constraints. We work because of them, not despite them.
No client-side storage
We capture source data server-side at submission. Ad-blockers, cookie consent refusals, and Safari ITP don’t touch us.
Aligned with GDPR, UK GDPR, APP
Outside ePrivacy and PECR storage-and-access scope by design. Customer-as-controller, Lead Source-as-processor. SCCs and IDTA in the DPA.
Customer data isolation via row-level security
Your leads never touch another customer’s data. Encrypted at rest and in transit. Access tightly controlled at the database level.
Data subject rights, built in
Export, delete, and restrict tooling shipped in the product. No support tickets to honour GDPR Article 15-17 requests.
What this is, and what it isn’t.
Should I uninstall GA4?
No. GA4 is still useful for site analytics, audience research, and paths through the site. Just don't use it for per-lead source attribution. That's a different job. See the comparison →
Is this a "GA4 replacement"?
No. Anyone selling you a "GA4 replacement" is misreading the problem. GA4 does session analytics well. Lead Source does per-lead source attribution well. You probably want both, doing different jobs.
How is the data different from what GA4 gives me?
GA4 reports sessions, sources, and audiences in aggregate. Lead Source attaches source data to each specific lead: name, email, company, the exact campaign, the actual landing page, the full page journey. It's lead-grain. GA4 is session-grain.
What happens after the 12 months of credit?
You stay on launch pricing for as long as you remain a customer. $19/month for Starter, $249 for Growth. No price increases for beta users.
Will my customer data be safe?
Yes. Customer data isolation via row-level security at the database. Encrypted at rest and in transit. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. Privacy details.
What if my forms are weird?
Native HTML, Webflow, Squarespace, Shopify, HubSpot, Typeform, Jotform, Gravity Forms, Contact Form 7, Wix, custom JS, AJAX, multi-step. All supported. If something genuinely doesn't work, we fix it.
Keep GA4. Get the answer. Source data your team can actually defend.
Five-minute install. $228 account credit. Per-lead source attribution that doesn't depend on GA4 cooperating.
Claim your beta credit