Lead source tracking software

Know which marketing makes you money

Every lead named, with the real source that brought them and the pages that sold them. Reach every lead first. One line of code.

See pricing
5-minute install, or we do it free Free to start 90-day money-back guarantee

Most of your marketing money buys nothing.

We show you which part works, so every dollar moves to what does.

The lead engine

Everything between the click and the customer.

Three tools, one line of code.

Lead Attribution Every source, every lead. Explore → Speed to Lead Reply first, automatically. Explore → Lead Capture Forms Forms that convert more. Explore →
The life of a lead

Every customer starts the same way.
 Watch one being won.

This is Dana. Analytics would count her and forget her. Here is what Lead Source does instead.

01 · She finds you

She finds you on Google and starts reading.

To your analytics, Dana is a few anonymous sessions. To Lead Source, she is one person on one journey.

whichever way she finds you, the source is named
Google or ChatGPT, Claude, Meta, a referral. Named either way.
02 · She enquires

A form worth filling in.

A quote form or an instant calculator wins her where long generic forms lose her. At submission, everything attaches: who she is, her real source, her whole journey.

See lead capture forms →

03 · You reply first

42 seconds later, yours is the first reply she gets.

Reply within an hour and you are around 7x more likely to qualify the lead (Harvard Business Review). You get there first, already knowing her whole story. No lead sits waiting, and none get dropped.

04 · You do it again, on purpose

Dana becomes a customer. Now you know exactly why.

Every lead ranks its channel. Fund what brings customers, cut what brings nothing. If an agency runs your marketing, this is the scoreboard they answer to.

This, on every lead, is how the same budget produces more customers.

Start free

The pattern this exists to catch: most of the quote requests were coming from Google Business Profile, which was getting no budget, while thousands a month went to a channel producing almost nothing. Lead Source ends that argument.

Why Lead Source

Your tools count clicks. We name the customer.

finds you browses enquires first contact customer
source namedGoogle Business Profile
journey kept/services → /pricing
identity attachesDana Okaforemail · phone
reply sent0:42
channel credited+1 customer
What owners use it for.
01

Cancelled a dead SEO retainer the next day.

1the kind of answer you get

Twelve months of an SEO retainer, one new client. That’s the kind of answer this surfaces in the first month. The fastest second opinion on your marketing you can get.

02

Cut the agency that turned 41 leads into 3 meetings.

3 / 41the kind of answer you get

41 leads, 3 meetings, none from the agency being paid to deliver them. When the scoreboard is this clear, the decision makes itself.

03

For $19 a month.

$19/month after free
free to start · no card · 90-day money-back guarantee
5-minute install

One line of code. Five minutes.

It goes once in the <head> of your site and tracks every form on every page. Works with whatever you already run. See the integrations.

index.html 
<!-- in your <head> -->
<script src="https://cdn.leadsource.co/v1.js" data-site="your-site-id"></script>

// that's it. all forms tracked.
Done for you · Consulting

Or have us run it for you.

You’ve seen what Lead Source does. If you have a marketer or the technical chops in-house, run it yourself. If you are the owner and want it handled, hand it to our consulting team. We run a free assessment, measure for a month, then manage your marketing against the numbers, with your dashboard as the scoreboard. We take on a select few, so spots are limited.

Run it yourself
01

We assess, free

A free look at where your marketing money goes and what it brings back.

02

We measure

For one month we track your leads, your sales, and what is really working.

Or have us do it

We manage it

We manage your marketing against the numbers.

Talk to us
Privacy-first by design

The reason your source data actually survives.

No cookies, no client-side storage. Source data is captured server-side the moment a form is submitted, so privacy rules strengthen it rather than break it.

No cookies

No client-side storage.

Outside ePrivacy and PECR storage-and-access scope by design. Ad-blockers and cookie-banner refusals don’t touch you.

GDPR-ready

Aligned with GDPR, UK GDPR, APP.

You are the controller, Lead Source is the processor. SCCs and the UK IDTA sit in the DPA. The HubSpot model.

Isolated

Your data sits behind row-level security.

Your leads never touch another customer’s data. Database-level access control. Encrypted at rest and in transit.

Self-service

Data-subject rights, built in.

Export, delete, restrict. The tooling ships in the product. No support ticket needed to honour a GDPR Article 15-17 request.

Works with anything

Whatever you already run, you’re covered.

One line of code on your website. No per-platform setup. See all 19 integrations or just install it.

Questions, answered

Things people ask before signing up.

How is this different from Google Analytics?

They do different jobs, so keep both. Google Analytics measures traffic at a population level: sessions, sources, behaviour trends. Lead Source identifies the individual people who convert, where they came from, and which source produced them. One counts the crowd. The other tells you who actually bought. See the difference.

How much does Lead Source cost?

Free to start, no credit card. Paid plans are $19 a month for Starter and $249 a month for Growth, and every plan tracks every lead your forms produce, with no lead caps. Paid plans carry a 90-day money-back guarantee. See full pricing.

Does it work with my CRM, form tool, or website builder?

Almost certainly. It is one line of code on your website, so it sits alongside whatever you already run: HubSpot, Salesforce, Keap, Close, Eloqua, Gravity Forms, Contact Form 7, Forminator, Jotform, Typeform, WordPress, Webflow, Squarespace, Wix, Shopify, Ghost. See all integrations. If you can add a script tag, it works.

How is this different from other lead tracking tools?

Most lead tracking tools are built for the people you pay: agencies proving their retainer, or marketing teams proving ROI to the boss. Lead Source is built for the owner. Every lead arrives explained in plain English, not as a row of UTM fields someone has to interpret. There is nothing to connect per form and no strategy call required to see pricing. One line of code, from $19 a month, and the answer reads like a sentence: who they are, what brought them, and what sold them.

Is the data secure?

Yes. Lead emails and phone numbers are encrypted at rest and in transit, with access tightly controlled. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. See our privacy details and data processing.

What does the 90-day guarantee cover?

If you upgrade to a paid plan and Lead Source is not right for you, tell us within 90 days of your first payment and we refund it in full. No forms, no conditions. The free plan stays free either way.

Know where your next customer came from.

Free to start, no credit card. Paid plans carry a 90-day money-back guarantee.

See pricing

Free to start · no card