For owners who are done guessing

Stop losing revenue from leads you already paid for.

Find the marketing that actually pays, and answer every new lead before it goes cold.

Every lead you can’t trace or don’t answer fast is money you already spent and are losing this month.

5-min install No card required GDPR-ready
Two ways you stop the leak

What Lead Source actually does.

What actually brings customers

Find the channels that bring real customers. Then double down.

Which channels and tactics bring people who actually buy, paid or not. Ads, organic, referral, your Google Business Profile, whatever is quietly working.

Spend where it pays, cut the rest. You see the paid spend that was quietly wasted, and the free channel that was carrying the business all along.

The pattern across your leads

Then any single one of them

Your CRM filed this lead’s source as “Web.” Here is what was actually behind it.

Dana Okafor Quote request · Okafor & Co
SourceGoogle Business Profile · the listing, not an ad
Pages/services → /pricing → /contact
Emaildana@okaforco.com.au
Phone+61 412 555 901
the same Dana, with the real source attached. a free listing you were not even watching.

“Eighty percent of our quote requests turned out to come from Google Business Profile. We’d been spending nothing on it. We were spending five thousand a month on Facebook Ads that produced two new customers total. Lead Source ended that argument.”

Melissa Grant
Principal · insurance agency
Reply first, every time

Be the first call they get back, and never walk in blind.

Every new lead arrives the moment it lands, with its full journey attached. You respond before a competitor does, and you already know who they are and what they looked at. Nothing you paid for goes cold.

Respond within an hour and you are around 7x more likely to qualify the lead (Harvard Business Review). That is about qualifying a lead, not closing it.

Speed any tool can claim. Arriving with the whole story attached is the part nobody else has.

“I’d been fighting our marketing agency for two years to prove their SEO was actually working. They kept showing me ‘ranking improvements.’ Lead Source showed me one new matter. One. That came from organic search in twelve months. We cancelled the next day.”

Sarah Carter
Partner · estate planning practice
5-minute install

One line of code. Five minutes.

It goes once in the <head> of your site and tracks every form on every page. Works with whatever you already run. See the integrations.

index.html
<!-- in your <head> -->
<script src="https://cdn.leadsource.co/v1.js" data-site="your-site-id"></script>

// that's it. all forms tracked.
Privacy-first by design

The reason your source data actually survives.

Most attribution tools fall apart under privacy rules. Yours survives because of them, not despite them. No cookies. No client-side storage. Captured server-side the moment a form is submitted.

No cookies

No client-side storage.

Outside ePrivacy and PECR storage-and-access scope by design. Ad-blockers and cookie-banner refusals don’t touch you.

GDPR-ready

Aligned with GDPR, UK GDPR, APP.

You are the controller, Lead Source is the processor. SCCs and the UK IDTA sit in the DPA. The HubSpot model.

Isolated

Your data sits behind row-level security.

Your leads never touch another customer’s data. Database-level access control. Encrypted at rest and in transit.

Self-service

Data-subject rights, built in.

Export, delete, restrict. The tooling ships in the product. No support ticket needed to honour a GDPR Article 15-17 request.

Works with anything

Whatever you already run, you’re covered.

One line of code on your website. No per-platform setup. See all 19 integrations or just install it.

Questions, answered

Things people ask before signing up.

How is this different from Google Analytics?

They do different jobs, so keep both. Google Analytics measures traffic at a population level: sessions, sources, behaviour trends. Lead Source identifies the individual people who convert, where they came from, and which campaign produced them. One counts the crowd. The other tells you who actually bought. See the difference.

How much does it cost?

Free to start. $19/month for 500 leads, $49/month for 2,000. No credit card to begin. See full pricing, including the launch-pricing lock-in. There is no "contact sales" step, because the price is already on the page.

Does it work with my CRM, form tool, or website builder?

Almost certainly. It is one line of code on your website, so it sits alongside whatever you already run: HubSpot, Salesforce, Keap, Close, Eloqua, Gravity Forms, Contact Form 7, Forminator, Jotform, Typeform, WordPress, Webflow, Squarespace, Wix, Shopify, Ghost. See all integrations. If you can add a script tag, it works.

Is the data secure?

Yes. Lead emails and phone numbers are encrypted at rest and in transit, with access tightly controlled. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. See our privacy details and data processing.

Find out where your best customers actually come from.

Spend more where it works. Cut what doesn’t. Free to start, no credit card.

Start free

Free to start · no card