Where your best leads come from.
Your CRM says "website". Lead Source names the ad, the campaign and the page that actually produced the lead.
What changes once it is on.
Finally, we know where our leads come from
“We were spending thousands on marketing every month without really knowing what was working. Lead Source has completely changed that. We can now see exactly where our enquiries are coming from, which channels are delivering results, and where to focus our budget. It’s honestly one of those tools you wish you’d found years ago.”
The missing piece in our marketing
“Google Analytics tells us how people find our website, but Lead Source shows us which visitors actually become leads. That visibility is a game changer. We finally have a clear picture of what’s generating real business, rather than just traffic. The software is incredibly easy to use, too.”
We stopped guessing and started making better decisions
“Before Lead Source, we relied on spreadsheets and guesswork to understand our marketing performance. Now we can track the journey from someone’s first website visit through to their enquiry. It’s helped us make smarter marketing decisions and gives us confidence that we’re investing in the right channels. I genuinely wouldn’t want to go back.”
Free to start · no card
How much of your spend is going nowhere?
Drag the slider to what you spend on marketing each month.
- Statistically wasted (78%)
- $5,460 /mo
- Wasted per year
- $65,520
- Actually producing customers (22%)
- $1,540 /mo
Lead Source shows you which 22% produces customers. Cut the rest.
No card. Cancel anytime.
Lead Source names the thing that produced the lead.
Not "website". The Google ad, the LinkedIn post, the referral, the page they read at 11pm three weeks ago. It lands on the lead before the lead lands in your inbox, in the CRM you already use.
Start freeThree tools, one question. Who just enquired?
Google Analytics
A session and a channel. No name, no enquiry, no money.
Your CRM
A name, and a source field that says "website".
Lead Source
Name, company, source, campaign, and every page they read before they filled in the form.
Four steps from click to more customers.
Capture more leads, fund what works and reach every enquiry first. The competition is still reading its dashboard.
Already have Google Analytics?
It tells you a channel and a session count. Lead Source tells you the person, the campaign and the pages they read before they enquired.
Lead Source vs Google AnalyticsOne line of code. No setup project.
It goes once in the <head> of your site and tracks every form on every page. No events to configure, no tag manager, no conversion goals to wire up.
<!-- in your <head> --> <script src="https://app.leadsource.co/ft.js" data-site="your-site-id"></script> // that's it. all forms tracked.
The reason your source data actually survives.
No cookies, no client-side storage. Source data is captured server-side the moment a form is submitted, so privacy rules strengthen it rather than break it.
No client-side storage.
Outside ePrivacy and PECR storage-and-access scope by design. Ad-blockers and cookie-banner refusals don’t touch you.
Aligned with GDPR, UK GDPR, APP.
You are the controller, Lead Source is the processor. SCCs and the UK IDTA sit in the DPA. The HubSpot model.
Your data sits behind row-level security.
Your leads never touch another customer’s data. Database-level access control. Encrypted at rest and in transit.
Data-subject rights, built in.
Export, delete, restrict. The tooling ships in the product. No support ticket needed to honour a GDPR Article 15-17 request.
Whatever you already run, you’re covered.
One line of code on your website. No per-platform setup. See all 19 integrations or just install it.
Free to start. $19 a month after that.
Free to start, no card. Paid plans start at $19 a month. Every plan and every service carries a 90 day money back guarantee.
Things people ask before signing up.
Will this work with the CRM I already use?
Yes. Lead Source works alongside HubSpot, Salesforce, Pipedrive, Zoho, Close and Keap, or no CRM at all. Every lead is kept in your Lead Source dashboard whatever CRM you run, and it reaches your CRM through the Zapier app, a webhook or a CSV export. See integrations.
How long before I see anything useful?
The install takes about five minutes: one line of code in the head of your site. From then on, every new lead arrives with its source, campaign and landing page recorded the moment the form is submitted. The first lead after the install is the first one you can trace.
Is this just UTM tracking?
No. Lead Source uses UTM tags when a link carries them, and still records a source when there are none. Every lead also carries its landing page and the full page journey, with both the first touch and the last touch, so the campaign that introduced someone keeps the credit when they come back later through a link with no UTMs on it.
What happens when I go past the free tier?
Nothing stops counting: every plan, Free included, tracks every lead with no lead cap. Free covers one site and one user. When you want more, Starter is $19 a month for three sites, two users and the Speed to Lead responder, with a 90-day refund. If you stop paying, you drop back to Free and keep your account and your data. See pricing.
How is this different from Google Analytics?
They do different jobs, so keep both. Google Analytics counts sessions and channels across your whole audience. Lead Source names the individual person who enquired, the campaign that brought them and the pages they read first. See the full comparison.