Speed to lead software: first reply in seconds
Busy, asleep, or out on a job - Lead Source replies to every new lead the second it arrives, from your own inbox, so you’re first every time and never lose a deal to a faster rival. The responders are on the paid plans: Starter sends the instant reply you write and adds AI routing, and Growth adds AI responses. Tracking is free either way.
Free to start · replies included on paid plans from $19 · 90-day refund
Integrates with the tools you already use.
The moment a lead lands, we’re already on it.
You don’t have to be at your desk. Lead Source catches every new lead the second it arrives and replies from your own inbox, so the person hears back fast - and hears back from you.
Nothing slips through.
Every submission is captured server-side the instant it happens, so no lead sits unseen waiting for you to notice.
A reply goes out without you lifting a finger.
Lead Source sends the first response from your own inbox, so the lead hears back in minutes even mid-job or asleep.
They book, you show up.
The conversation carries on until the lead has a meeting or demo on your calendar, then it’s over to you for the part that matters.
First to respond, without living in your inbox.
Every lead is caught server-side the instant it lands, with the real source, landing page, and full page journey attached, so nothing waits on you.
The first reply goes out within a window you set, from your own inbox - fast, and genuinely from you.
The same capture-and-respond system, tuned for the service trades, is in lead capture software for service businesses.
Take over any conversation the moment you’re free. Lead Source covers the gap while you’re away, it never takes the wheel for good.
Replies with the source and journey attached.
The first reply does not go out blind. It goes out knowing where the lead came from, the pages they read on the way in, and what they actually enquired about, because the same snippet that sends the reply is the one that captured the attribution. Speed on its own is a race. Speed with context is a better first sentence.
The capture side is lead attribution software; the path they took to the form is customer journey tracking. Same record, same one line of code.
Not a chatbot. Your reply, from your inbox.
The reply is the one you wrote, sent from your own inbox, inside a window you set. It is your wording and your address, so when the lead replies they are replying to you, in the same thread, with nothing to hand over.
There is no bot persona, no scripted conversation pretending to be a person, and nothing for the lead to work out. You are simply first, and it sounds like you, because it is.
The evidence, with sources.
Speed-to-lead pages tend to quote the same handful of numbers with nobody attached to them. Here are the two that trace to real studies, with what they actually measured. Both are relative odds, not the chance a lead can still be reached: leads stay contactable for days. What decays is your position.
| You reply | What the evidence says |
|---|---|
| Within a minute | No study measures the first minute specifically. It is simply the safest place to be: you are almost certainly first. |
| Within five minutes | The 2007 Lead Response Management Study (Dr James Oldroyd, with InsideSales.com) found calling inside five minutes made contact roughly 100 times more likely than waiting until thirty. It is the classic study everyone quotes and almost nobody credits, and it is nearly two decades old. |
| Within an hour | The 1.25-million-lead dataset in Harvard Business Review’s 2011 The Short Life of Online Sales Leads found firms replying inside an hour were about seven times more likely to qualify the lead than firms replying an hour later. |
| Same day | Not measured by either study. You can usually still reach them; you are just unlikely to be the first voice they heard. |
| Next day | Neither study measured next-day odds, so we will not put a number on it. The HBR audit did find the average firm took longer than a day to respond at all. |
One number you will see everywhere is missing from this table on purpose: the claim that 78% of buyers purchase from the first responder has no traceable primary source we could find, so we left it out.
It reads like you sat down and wrote it yourself.
Every reply goes from your own inbox and already knows where the lead came from and what they read. It lands like the message you’d have sent from your desk, not a template.
- From your own inbox, never a no-reply address.
- Written around the real source and pages behind each lead.
- Quick enough to win, human enough they never know you stepped away.
Hi Mike, thanks for reaching out - I saw you’d been comparing managed IT pricing, so I can get you a quote that fits. Are you free for a quick call this week?
Everything you need to be first, every time.
Never a dropped lead
Every submission is captured the instant it happens, server-side. Nothing sits unseen in a form tool or gets lost between systems.
Fast enough to win, human enough to land
Fast enough to beat competitors, human enough that it never reads like a bot. You get there first without firing off a robotic reply.
Source-aware from the first reply
Every lead arrives with the real source and the pages they read, so your first response speaks to why they came. A pricing-page lead is never treated like a casual blog reader.
Works with the forms you already have
One line of code on any form tool. No new CRM, no rebuild, no developer. Connect it and you’re responding first today.
Server-side, no cookies
Captured at form submission, not at page load. Survives ad blockers and ITP, so the lead in front of you matches the lead that actually enquired.
Writes into the CRM you already use
HubSpot, Salesforce, Close, Keap, Eloqua, Pipedrive, or no CRM at all. The named lead lands with its full source and journey where your team already works.
The lead, with the whole story attached.
Who they are, where they really came from, and the page they filled.
- The real source on the lead, not “Web.”
- Enough context to reply first, and reply right.
Arrived with the real source already attached, so you reply knowing it was a paid Google click, before a competitor does.
Every page they read before the form.
The full path, from the first landing page to the form they filled.
- First landing page through to the form, in order.
- Captured server-side, so it survives consent banners.
Things people ask about speed to lead.
What is speed to lead?
Speed to lead is how fast you respond to a new enquiry after they submit a form. The faster you reply, the more likely you are to win the deal, because most buyers go with whoever answers first. Read the full explanation.
What is a good lead response time?
Fast. The sooner you reply the better, ideally within minutes, while the enquiry is still warm and before a competitor gets there. Whoever answers first usually wins.
Does Lead Source send the reply for me?
Yes. The moment a form is submitted, Lead Source sends the first reply from your own inbox - written around the real source and pages behind the lead, so it reads like you. It keeps the conversation going over email and SMS until the lead books, and you can step in any time.
Will it work with my forms and CRM?
Yes. One line of code works with any form tool, and the named lead writes into HubSpot, Salesforce, Close, Keap, Eloqua, Pipedrive, or no CRM at all. See all integrations.
How much does it cost?
Free to start. $19/month after that. Full pricing.
Never miss a lead again. Be first to respond.
One line of code on the forms you already have. Capture every lead the moment it lands, with the real source attached, and reply while it is still warm.
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