Speed to lead
Speed to lead: the seven-minute rule, and why you are racing competitors not the clock
Speed to lead software
Speed to lead software: first reply in seconds
Busy, asleep, or out on a job - Lead Source replies to every new lead the second it arrives, from your own inbox, so you’re the first reply they get. The responders are on the paid plans: Starter sends the instant reply you write and adds AI routing, and Growth adds AI responses. Tracking is free either way.
Free to start · replies included on paid plans from $19 · 90-day refund
new enquiry landed · just now
A lead submits your form.
We reply for you, with context.
Email sent
Message sent
You wake up to booked meetings.
While you’re busy
The moment a lead lands, we’re already on it.
You don’t have to be at your desk. Lead Source catches every new lead the second it arrives and replies from your own inbox, so the person hears back fast - and hears back from you.
Caught
Nothing slips through.
Every submission is captured server-side the instant it happens, so no lead sits unseen waiting for you to notice.
Answered
A reply goes out without you lifting a finger.
Lead Source sends the first response from your own inbox, so the lead hears back in minutes even mid-job or asleep.
Booked
They book, you show up.
The conversation carries on until the lead has a meeting or demo on your calendar, then it’s over to you for the part that matters.
Seven minutes, because you are racing whoever replies first.
How it works
First to respond, without living in your inbox.
Each lead is caught server-side as it lands, carrying its real source, landing page and full page journey, so nothing sits waiting for you.
The first reply goes out within a window you set, from your own inbox - fast, and genuinely from you.
The same capture-and-respond system, tuned for the service trades, is in lead capture software.
Take over any conversation the moment you’re free. Lead Source covers the gap while you’re away, it never takes the wheel for good.
Context, not just speed
Replies with the source and journey attached.
The first reply does not go out blind. It goes out knowing where the lead came from, the pages they read on the way in, and what they actually enquired about, because the same snippet that sends the reply is the one that captured the attribution. Speed on its own is a race. Speed with context is a better first sentence.
The capture side is lead attribution software; the path they took to the form is customer journey tracking. Same record, same one line of code.
Whose voice it is
Not a chatbot. Your reply, from your inbox.
The reply is the one you wrote, sent from your own inbox, inside a window you set. It is your wording and your address, so when the lead replies they are replying to you, in the same thread, with nothing to hand over.
There is no bot persona, no scripted conversation pretending to be a person, and nothing for the lead to work out. You are simply first. It sounds like you, because it is.
Sourced, not borrowed
The evidence, with sources.
Most speed-to-lead pages repeat a small set of numbers that nobody can source. Two of them do trace to real studies, and here is what each one measured. Both are relative odds, not the chance of reaching a lead at all: leads stay contactable for days. What decays is your position.
| You reply | What the evidence says |
|---|---|
| Within a minute | Nobody has studied the first minute on its own. It is just the safest spot, because you are almost certainly first. The seven-minute rule is the version most often passed around. |
| Within five minutes | Dr James Oldroyd’s 2007 Lead Response Management Study, run with InsideSales.com, found that a call inside five minutes made contact roughly 100 times more likely than one at thirty. Everyone quotes it, almost nobody credits it, and it is nearly two decades old. |
| Within an hour | Harvard Business Review’s 2011 The Short Life of Online Sales Leads drew on a dataset of 1.25 million leads. In it, firms that replied inside an hour were about seven times more likely to qualify the lead than firms that took an hour longer. |
| Same day | Not measured by either study. You can usually still reach them; you are just unlikely to be the first voice they heard. |
| Next day | Neither study measured next-day odds, so we will not put a number on it. The HBR audit did find the average firm took longer than a day to respond at all. |
One number you will see everywhere is missing from this table on purpose: the claim that 78% of buyers purchase from the first responder has no traceable primary source we could find, so we left it out.
Reply first, and reply knowing
Speed wins the deal. Knowing which campaign produced the person tells you which speed was worth buying.
Not a bot
It reads like you sat down and wrote it yourself.
Every reply goes from your own inbox and already knows where the lead came from and what they read. It lands like the message you’d have sent from your desk, not a template.
- From your own inbox, never a no-reply address.
- Written around the real source and pages behind each lead.
- Quick enough to win, human enough they never know you stepped away.
To
Dana Okafor
Hi Dana, thanks for reaching out - I saw you’d been comparing managed IT pricing, so I can get you a quote that fits. Are you free for a quick call this week?
Sent from your inbox
What you get
The first reply, on every lead.
Never a dropped lead
Every submission is captured the instant it happens, server-side. Nothing sits unseen in a form tool or gets lost between systems.
Fast enough to win, human enough to land
The reply goes out first and reads like you wrote it.
Source-aware from the first reply
Each lead comes with its real source and the pages they read, so the first reply can speak to why they came. Someone who studied the pricing page does not get the note meant for a casual blog reader.
Works with the forms you already have
One line of code on any form tool. No new CRM, no rebuild, no developer. Connect it and you’re responding first today.
Server-side, no cookies
Captured at form submission, not at page load. Survives ad blockers and ITP, so the lead in front of you matches the lead that actually enquired.
Writes into the CRM you already use
HubSpot, Salesforce, Close, Keap, Eloqua, Pipedrive, or no CRM at all. The named lead lands with its full source and journey where your team already works.
What your team sees
The lead, with the whole story attached.
Who they are, where they really came from, and the page they filled.
- The real source on the lead, not “Web.”
- Enough context to reply first, and reply right.
Dana Okafor
just now
Google Ads · managed-it-sydney
The source came in with the lead, so you knew it was a paid Google click and replied before a competitor did.
Before they enquired
Every page they read before the form.
Each step in order, the landing page first and the filled-in form last.
- First landing page through to the form, in order.
- Captured server-side, so it survives consent banners.
Dana Okafor · page journey
/managed-it→/pricing→/contact ✓
Common questions
Things people ask about speed to lead.
What is speed to lead?
Speed to lead is the time between a form submission and your first reply to it. The shorter it is, the more often you win the deal, since most buyers go with whoever gets back to them first. Read the full explanation.
What is a good lead response time?
Within minutes, if you can manage it. Reply while the enquiry is still warm and before a competitor reaches them, since the first to answer is usually the one hired.
Does Lead Source send the reply for me?
Yes. As soon as the form comes in, Lead Source sends the first reply from your own inbox, written around the lead’s real source and the pages they read, so it sounds like you wrote it. It carries on over email and SMS until the lead books, and you can take over whenever you like.
Will it work with my forms and CRM?
Yes. The single snippet runs alongside any form tool, and each named lead lands in Pipedrive, HubSpot, Eloqua, Salesforce, Keap or Close, or in no CRM at all. See all integrations.
How much does it cost?
Free to start. $19/month after that. Full pricing.
Reply first, with the source attached.
Put one snippet on your existing forms. Each lead is caught as it arrives, source included, and you reply while the enquiry is still warm.
See pricingFree to start · no card