Things to use, not just read.
Calculators, builders and one reference framework. They run in your browser, they do not ask for an email address, and nothing you type is stored or sent anywhere.
Form templates
Free lead-capture and record-keeping form templates. Fill one online, or download it as a PDF or Word file.
Form tracking checker
Enter your URL and see which forms are on the page, what built them, and whether anything is recording where your leads come from.
Free UTM builder
Build a tagged campaign link as you type. All five parameters, consistent casing, nothing stored or sent anywhere.
Cost per lead calculator
Enter spend and lead count per channel and see them ranked. Then check that ranking against which channels actually closed.
Speed to lead builder
Write the first reply once, in advance, so it is ready when the lead lands. What to say, what to cut, what to ask for.
Lead source taxonomy builder
Generate a clean, short list of lead source values you can actually report on, then take it to your CRM.
Lead source normalizer
Paste the messy values already in your lead source field and get a clean crosswalk. Each one is mapped to a category, or flagged for you to decide.
Marketing spend research: where the money really goes
What the data says about the share of marketing budget that produces nothing, and the reporting habits that keep it invisible.
Claude troubleshooting
Fixes for the Claude problems people actually hit, from empty pastes to failed uploads.
Most people are using about 20% of Claude Code
The control surface that turns an assistant into a build system: hooks, skills, gates, and why a control that has only ever passed is not a control.
Tools show the click. Lead Source shows the customer.
Every lead named, with the real source that brought them. One line of code, any form tool.
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