The marketing that pays, in plain English.
Guides to the unglamorous half of marketing: where your leads actually come from, how fast you reply to them, and how to tell which spend pays. No jargon, no filler.
Lead Source Framer Plugin Launched
The Lead Source plugin is now in the Framer Marketplace. Here is what it does, and when to use it instead of pasting the script.
How to sell managed services (and why the fastest reply usually wins)
Selling managed services comes down to four moves: build the referral and relationship engine the industry already runs on, capture web enquiries with a form that qualifies them, respond faster than the market, and measure which channels produce signed contracts so the effort follows the evidence. Most selling advice covers the first move and stops. The other three decide how much of the first one you get paid for.
How to get pest control leads (and keep the ones you already paid for)
Getting pest control leads takes four moves: show up where people search at the moment they find the pest, respond faster than the other companies they contacted, capture enquiries with a form that qualifies the job, and record which channel produced each one so next season's budget follows evidence. Most advice stops at move one. Moves two to four are where the margin is, because they apply to leads you have already paid for.
How to get more plumbing leads (and keep the ones already paying to reach you)
Getting more plumbing leads takes four moves: show up where people look when a pipe fails, answer faster than every other plumber they contacted, sort emergencies from scheduled work at the form, and track which channel each booked job came from. The first move is what most advice covers, because it is the one that involves spending money. The other three are what this guide is mostly about, because they multiply everything the first one buys.
How to get insurance leads (and keep the ones you already get)
Getting insurance leads comes down to four moves: work the channels that reach people at the moment they need cover, respond faster than the market, capture enquiries with a form that qualifies them, and measure which channels produce written policies so the budget follows the evidence. Most guides stop at the first move. The other three are where the money is, because a lead you already paid for costs nothing extra to answer properly.
How to get more HVAC leads (and stop wasting the ones you have)
Getting more HVAC leads comes down to four moves: work the channels that reach homeowners at the moment of need, respond faster than the market, capture enquiries with a form that qualifies them, and measure which channels actually produce jobs so the budget follows the evidence. Most guides only cover the first move. The other three are where the money is, because a lead you already paid for costs nothing extra to stop wasting.
Lead follow-up best practices that get replies.
Most lost leads are not lost to a better pitch. They are lost to silence after one unanswered message. Reply fast, follow up on a planned cadence across more than one channel, and stop at a clear point. Here is the cadence that works.
Lead Source Official WordPress Plugin Launched
Lead Source is now in the WordPress.org plugin directory. Here is what we built, why, and which setup fits your site.
Why your cookie consent tool is blocking your contact forms
When a visitor declines cookies and your contact form vanishes, your consent tool is auto-blocking it. Why it happens, the five-minute patch, and the permanent first-party fix.
How to track leads from social media and know which platform produced them
Your social leads keep landing in Direct. Here is how to tell a LinkedIn lead from an Instagram lead from a link someone pasted into Slack, why social is the hardest channel to attribute, and the layered method that fixes it.
Speed to lead: what it is and how fast you need to be
Speed to lead is the time between a lead arriving and your first response. Here is what it is, why a slow reply wastes the money you spend on marketing, how fast you actually need to be, and what the research does and does not prove.
What your agency's report leaves out
"47 leads this month, up 12%" is a true number that answers the wrong question. It cannot tell you how many became customers, which source produced them, or what they did before they asked. Not because anyone is hiding it, but because the easy number to count is not the one that decides your budget. Here is what a single figure leaves out, and the number to own instead.
Know which marketing pays. Reply to every lead first.
One line of code, any form tool. See where your leads actually come from. Free to start.
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