More on the marketing that pays. Page 3.
Lead source normalization: clean up messy CRM values
A one-time cleanup and a structural fix: export the distinct values, map them to a clean taxonomy, convert the field to a picklist, and automate the capture.
How to Build a Marketing Attribution Dashboard (Without a Data Team)
A plain-English guide to building a marketing attribution dashboard for a small business: the metrics that matter, attribution models explained, and three ways to build one.
B2B Marketing Attribution: The Complete Guide
How B2B marketing attribution actually works: long sales cycles, small lead volumes, the models that fit, and a setup a B2B owner can run without analysts.
What Is Marketing Attribution? The Plain-English Guide
Marketing attribution explained without the jargon: what it is, how it works, the main attribution models, and how a small business gets started.
Cross-Channel Marketing Attribution: How to Track Every Touchpoint
How cross-channel marketing attribution works, why every platform claims the same conversion, and how a small business gets one honest view across channels.
Lead Source Framer Plugin Launched
The Lead Source plugin is now in the Framer Marketplace. Here is what it does, and when to use it instead of pasting the script.
How to sell managed services (and why the fastest reply usually wins)
Selling managed services comes down to four moves: build the referral and relationship engine the industry already runs on, capture web enquiries with a form that qualifies them, respond faster than the market, and measure which channels produce signed contracts so the effort follows the evidence. Most selling advice covers the first move and stops. The other three decide how much of the first one you get paid for.
Lead follow-up best practices that get replies.
Most lost leads are not lost to a better pitch. They are lost to silence after one unanswered message. Reply fast, follow up on a planned cadence across more than one channel, and stop at a clear point. Here is the cadence that works.
Lead Source Official WordPress Plugin Launched
Lead Source is now in the WordPress.org plugin directory. Here is what we built, why, and which setup fits your site.
Why your cookie consent tool is blocking your contact forms
When a visitor declines cookies and your contact form vanishes, your consent tool is auto-blocking it. Why it happens, the five-minute patch, and the permanent first-party fix.
How to track leads from social media and know which platform produced them
Your social leads keep landing in Direct. Here is how to tell a LinkedIn lead from an Instagram lead from a link someone pasted into Slack, why social is the hardest channel to attribute, and the layered method that fixes it.
The Truth About Speed to Lead Statistics: We Traced Every Famous Number to Its Source
Speed to lead is the time between a lead arriving and your first response. Here is what it is, why a slow reply wastes the money you spend on marketing, how fast you actually need to be, and what the research does and does not prove.
Know which marketing pays. Reply to every lead first.
One line of code, any form tool. See where your leads actually come from. Free to start.
Start freeFree to start · no card