Spend and ROI
Message match: fix the traffic you already have before buying more
Marketing analytics, made simple
Find what works. Then pour fuel on it.
Know what drives revenue, from first click to signed deal, in plain English.
Lead Source gives you a lead tracking dashboard and marketing reporting in one view.
Conversion tracking
Conversion tracking, with the source attached
Most tools count the conversion. Lead Source tells you which channel produced it and who the person was. That is the difference between a number that goes in a report and a number you can act on.
The dashboard
Reporting so clear you’ll actually read it.
Every channel, into the landing page it sent people to, through the pages they read next, out to a lead or the exit. One screen, no training, no glossary.
Go deeper
Two ways to go deeper.
Customer journey tracking
Follow each lead through your site: the pages they consumed, how long they stayed, and the path that ended at the form.
Content attribution
See which pages and blog posts actually produce leads, so you know what content converts and what never does.
What you get
Every lead and everything that produced it, in plain sight.
See the real person on every lead
Every lead is a named individual and company, not an anonymous visit. You see who actually enquired.
The full journey, first click to conversion
The ordered path each lead took, with time on each page, right up to the form they filled.
Sources in plain English
Named the way you would say them, not “google / organic”. No codes, no decoder ring.
Leads by source, not vanity metrics
Which sources bring the leads, ranked by how many arrive, not by clicks or impressions.
Your own first-party source of truth
It runs on your own site, so the numbers are yours to check, independent of any agency report.
One line of code, any form tool
One snippet in your site header. No new CRM, no rebuild, no data team to stand it up.
From how many to which person
Analytics tells you how many. Lead Source tells you which person, from which campaign, after reading which pages. To convert more of the traffic you already have, start with the match between what someone clicked and the page it lands on.
The real person
See the real person, named on every lead.
Every lead arrives named, with the real source and the pages they read already attached.
- The actual person and company, not an anonymous session.
- The real source on the lead, not “Web.”
Before they converted
The full journey, first click to form.
The ordered path each lead took, from the page they landed on to the form they filled.
- Every page, in order, with time on each.
- First-party, so it survives consent banners and blockers.
The overview
A straight read on which marketing actually makes money.
A clear, third-party view of what your spend and your agency are really producing, so you fund what works and cut what doesn’t.
Journeys
Every customer journey, page by page.
Engagement
Engaged time on each page, and pages per visit.
Drop-off
Where visitors lose interest and leave.
Top pages
Your most visited and most engaged pages.
Sources
Every channel, named in plain English.
Reach
Traffic by country and by device.
Lead counts
How many leads each source brings.
Attribution
Every lead traced to its real source and journey.
Common questions
The full journey, questions answered.
How is this different from Google Analytics?
Google Analytics counts anonymous sessions and shows traffic patterns across your whole site. This shows individual leads: who they are, the source that brought them, and the pages they read in order before they filled in your form. Analytics tells you Tuesday was busy; this tells you which lead came from where, and what they looked at on the way. Most people keep both. Here is the full comparison with Google Analytics.
Do I need a developer to set it up?
No. It is one line of code in the head of your site, the same snippet that powers the rest of Lead Source. Five minutes if you have never done it, two if you have. Your website builder support team can do it, and most customers do it themselves. There is nothing to configure per page or per form. See lead source tracking.
Is the data mine, and can my agency see it?
Yes, the data is yours. It is first-party and runs on your own site, so you own it and can export or delete it at any time. Your agency sees it only if you choose to share it. Because it is your own source of truth, the report an agency sends you can be checked against it rather than taken on trust.
Do I need a data analyst?
No. That is the whole point. It is built for the owner or the marketing lead, not a data team. If you can read a bank statement, you can read this. Sources are named in plain English and the numbers that matter sit up top.
Can I see the actual person, or just aggregate numbers?
The actual person. Every lead shows the individual who enquired, the real source that brought them, and the pages they read in order before they filled your form. The aggregate numbers are there too, but the per-lead detail is what makes it useful.
See the whole journey, not just the click.
One line of code shows you the full path to every lead. Free to start.
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