See the full journey to every lead.
Open any lead and the whole path is there: the source that brought them, the pages they read in order, and the form they filled. In plain English.
See the whole picture behind every lead.
What each visitor did before they became a lead, where they came from, and a first-party record you own.
See what converts
Know which pages turn visitors into leads, so you can do more of what works.
Sources in plain English
Every lead named by where it really came from. No codes, no glossary.
Your own source of truth
First-party data on your own site, that you own and can check against your agency.
Watch the path a lead takes before they ever fill a form.
Every page, in the order they read it. For one lead, or the whole flow across everyone who became a lead.
- The landing page, the steps between, and the form that captured them.
- One lead, or the combined flow across a whole period.
- Recorded first-party on your own site, in plain English.
Each ribbon is people flowing from one page to the next. Thicker means more people. The gold box is where a form was filled.
- /managed-it
- /pricing
- /contact ✓
Sources in plain English, that you own and can check.
Every lead classified to a real source, named the way you would say it, and ranked so the ones that pull their weight sit at the top.
- Plain-English source names. No codes, no glossary, no decoder ring.
- Ranked by leads, first-party and independent of your agency.
- Each lead carries a confidence level, so you know how firm the call is.
See how this compares to Google Analytics, or what a lead source is.
Where they came from
Ranked by leads
A source of truth you actually own.
First-party and running on your own site. No spreadsheets to stitch together, no tracking codes to decode, and nothing that depends on your agency handing you a number.
Runs on your own site.
One line of code on your domain. Collected on your site, for your site, with no third party in the middle.
Nothing to stitch together.
Leads, sources, and journeys arrive joined up. No exporting, no copy-paste, no afternoon lost to reconciling tabs.
No codes to decode.
Sources named the way you would say them. You read the report without a glossary.
Independent of your agency.
Your own numbers, not theirs. The report an agency sends can be checked against the truth on your own site.
The full journey, questions answered.
How is this different from Google Analytics?
Google Analytics counts anonymous sessions and shows traffic patterns across your whole site. This shows individual leads: who they are, the source that brought them, and the pages they read in order before they filled in your form. Analytics tells you Tuesday was busy; this tells you which lead came from where, and what they looked at on the way. Most people keep both. Here is the full comparison with Google Analytics.
Do I need a developer to set it up?
No. It is one line of code in the head of your site, the same snippet that powers the rest of Lead Source. Five minutes if you have never done it, two if you have. Your website builder support team can do it, and most customers do it themselves. There is nothing to configure per page or per form. See exactly how it works.
Is the data mine, and can my agency see it?
Yes, the data is yours. It is first-party and runs on your own site, so you own it and can export or delete it at any time. Your agency sees it only if you choose to share it. Because it is your own source of truth, the report an agency sends you can be checked against it rather than taken on trust.
See the whole journey, not just the click.
One line of code shows you the full path to every lead. Free to start.
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