Marketing attribution dashboard for small business
Know what drives revenue, from first click to signed deal, in plain English.
Lead Source gives you a lead tracking dashboard and marketing reporting in one view. Every enquiry appears with its true source, the pages it visited, and what happened next, so lead source reporting stops being a spreadsheet job. You see which marketing produces customers, and the dashboard answers the budget question in plain English.
Reporting so clear you’ll actually read it.
The numbers that matter up top, the sources driving them right below. One screen, no training, no glossary.
Illustrative sample data.
Everything behind every lead, in plain sight.
See the real person, not a session
Every lead is a named individual and company, not an anonymous visit. You see who actually enquired.
The full journey, first click to conversion
The ordered path each lead took, with time on each page, right up to the form they filled.
Sources in plain English
Named the way you would say them, not “google / organic”. No codes, no decoder ring.
Revenue by source, not vanity metrics
Which sources bring paying customers, ranked by what they are worth, not by clicks or impressions.
Your own first-party source of truth
It runs on your own site, so the numbers are yours to check, independent of any agency report.
One line of code, any form tool
One snippet in your site header. No new CRM, no rebuild, no data team to stand it up.
See the real person, not a number.
Every lead arrives named, with the real source and the pages they read already attached.
- The actual person and company, not an anonymous session.
- The real source on the lead, not “Web.”
The full journey, first click to form.
The ordered path each lead took, from the page they landed on to the form they filled.
- Every page, in order, with time on each.
- First-party, so it survives consent banners and blockers.
A straight read on which marketing actually makes money.
A clear, third-party view of what your spend and your agency are really producing, so you fund what works and cut what doesn’t.
Every customer journey, page by page.
Engaged time on each page, and pages per visit.
Where visitors lose interest and leave.
Your most visited and most engaged pages.
Every channel, named in plain English.
Traffic by country and by device.
The sources that actually bring paying customers.
Every lead traced to its real source and journey.
The full journey, questions answered.
How is this different from Google Analytics?
Google Analytics counts anonymous sessions and shows traffic patterns across your whole site. This shows individual leads: who they are, the source that brought them, and the pages they read in order before they filled in your form. Analytics tells you Tuesday was busy; this tells you which lead came from where, and what they looked at on the way. Most people keep both. Here is the full comparison with Google Analytics.
Do I need a developer to set it up?
No. It is one line of code in the head of your site, the same snippet that powers the rest of Lead Source. Five minutes if you have never done it, two if you have. Your website builder support team can do it, and most customers do it themselves. There is nothing to configure per page or per form. See exactly how it works.
Is the data mine, and can my agency see it?
Yes, the data is yours. It is first-party and runs on your own site, so you own it and can export or delete it at any time. Your agency sees it only if you choose to share it. Because it is your own source of truth, the report an agency sends you can be checked against it rather than taken on trust.
Do I need a data analyst?
No. That is the whole point. It is built for the owner or the marketing lead, not a data team. If you can read a bank statement, you can read this. Sources are named in plain English and the numbers that matter sit up top.
Can I see the actual person, or just aggregate numbers?
The actual person. Every lead shows the individual who enquired, the real source that brought them, and the pages they read in order before they filled your form. The aggregate numbers are there too, but the per-lead detail is what makes it useful.
See the whole journey, not just the click.
One line of code shows you the full path to every lead. Free to start.
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