See which pages and content actually generate leads
Built for the content marketer who wants to know what converts. Every page and post measured by the leads it produces, not the traffic it attracts: what works, what assists, and what never converts.
Free. No credit card. Takes two minutes.
Integrates with the tools you already use.
Traffic tells you what’s popular. Leads tell you what works.
Most content tools rank your pages by views. That answers which post got read the most, which is a different question from which post brought someone who filled in your form. Content analytics for leads shows which pages and blog posts produce form enquiries, not merely which pages attract traffic.
The popular page and the page that produces enquiries are often not the same page. That gap is the whole point of measuring it.
Backed by the journey, page by page.
Every content lead traces back to a real journey: the page they entered on, each page they read after it, and the form they submitted at the end. So a post is not credited because it happened to be popular that month. It is credited because a named person read it on the way to enquiring.
Follow the whole route for any lead with customer journey tracking, the sibling view of the same record.
Write more of what converts. Stop feeding what doesn’t.
Once each page carries the enquiries it produced, the editorial decisions get easier. Fund the formats and topics that keep turning up in front of real leads. Retire, or stop commissioning more of, the ones that never appear in a single journey.
Same budget, aimed at the work that actually brings customers. See what the record looks like on a real form fill in lead source examples.
Three steps, then it runs itself.
One line of code.
A single script tag in the head of your site. Every form on every page is tracked from then on, with no per-form configuration.
Captured at submission.
When someone submits, the source, the landing page and every page they read are recorded server-side, at the moment it happens.
Lands named in your CRM.
The lead arrives as a real person with the pages attached, in HubSpot or Salesforce, through a webhook, or in the Lead Source dashboard with no CRM at all.
Works with whatever CMS and form tool you already run. See lead source integrations.
Content attribution, questions answered.
How is this different from Google Analytics content reports?
GA content reports rank pages by traffic and engagement across anonymous sessions. This ranks them by the form enquiries they produced, tied to named leads. See the fuller comparison.
Does it show which blog posts generate leads?
Yes. Any page on your site, blog posts included, is measured by the enquiries it produced rather than the views it collected.
What counts as a content lead?
A lead is one form submission on a tracked form on your website. If the same person submits the same form twice in a short window, that is counted once. A content lead is one of those submissions where the person read the page on the way to the form.
Does it work with my CMS?
Yes. It is one line of code in your site head, so it works with WordPress, Webflow, Squarespace, Shopify, Ghost, Framer or a custom build. See all integrations.
Find out which content is doing the selling.
One line of code on the forms you already have. Every page measured by the enquiries it produced, not the traffic it collected.
See pricingFree to start ยท no card