Analytics counts sessions. We name the customer.
Google Analytics tells you a session came from somewhere. Lead Source tells you who enquired, what brought them, and every page they read first.
One counts. The other names.
- Analytics reports a conversion. Lead Source reports a person, with the source attached.
- Analytics needs events configured before it measures anything useful. Lead Source needs one line of code.
- Analytics loses attribution to cookie refusals and ad blockers. Lead Source captures server side at submission.
- Analytics tells you a channel sent traffic. Lead Source tells you which channel produced customers.
The questions it cannot answer.
- Which channel produced the enquiry that just came in.
- What that person read before they filled the form in.
- Whether the channel you are funding has ever produced a customer.
- Which campaign the caller on the phone right now came from.
Keep analytics. Add the missing half.
- Lead Source sits alongside Google Analytics rather than replacing it.
- Analytics stays the right tool for traffic, behaviour and audience.
- Lead Source answers the one question analytics was never built for.
- No tag manager surgery, no conversion goals to rebuild. Read the long comparison.
Sessions do not pay wages. Customers do.
See the difference on your own site in five minutes.
Analytics questions, answered.
How is this different from Google Analytics?
Google Analytics counts sessions. Lead Source names people. When an enquiry arrives, you get the person, the source that brought them and the pages they read, with nothing to configure first. The long version: Lead Source vs Google Analytics.
Can Google Analytics track form submissions?
It can count them. It cannot tell you which person submitted or put the source on that person’s record, because Analytics was not built to store personal data. Use Analytics for counting. Use form tracking for knowing.
What is the difference between a form tracker and analytics?
A form tracker works at the level of the individual submission. Analytics works at the level of the session. A form tracker can tell you that this named person, from this source, filled in this form after reading these three pages. Analytics can tell you that eleven people submitted something last Tuesday.
What if someone blocks cookies or refuses consent?
Nothing breaks. Lead Source uses no cookies and no client-side storage. The source is captured server-side at the moment of submission, so ad-blockers, consent refusals and UTM stripping do not take it away. Where a visit carries no usable signal at all, the source is recorded as Unknown rather than guessed at.
Find out who is actually buying from you.
Free to start, no credit card. Paid plans carry a 90-day refund.
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