Analytics counts sessions. We name the customer.
Google Analytics says a visit came from organic search. Lead Source says which enquiry it became, and whose name is on it.
GA keeps a tally. We keep the name.
- Analytics reports a conversion. Lead Source reports a person, with the source attached.
- GA4 counts a form only once someone builds an event for it. Lead Source works from a single line.
- Analytics loses attribution to cookie refusals and ad blockers. Lead Source captures server side at submission.
- GA credits a channel with visits. Lead Source credits it with enquiries, where customers start.
The questions it cannot answer.
- Which channel produced the enquiry that just came in.
- Which pages that person opened on the way to the form.
- Whether the channel you are funding has ever produced a customer.
- Which campaign the caller on the phone right now came from.
Keep analytics. Add the missing half.
- Lead Source sits alongside Google Analytics rather than replacing it.
- Analytics stays the right tool for traffic, behaviour and audience.
- Lead Source answers the one question analytics was never built for.
- Nothing in your GA4 property or Tag Manager container needs touching. The long comparison has the detail.
A session has never once paid an invoice.
Run both side by side on your own site. Five minutes.
Analytics questions, answered.
How is this different from Google Analytics?
GA reports visits in aggregate. Lead source tracking reports each enquiry: who sent it, the source that brought them and the pages they read, and none of it needs configuring first. The long version: Lead Source vs Google Analytics.
Will GA4 show me who filled in my form?
As a number, yes, once a form event exists in GA4. Analytics holds no personal data, so it cannot say whose submission it was or put the source on their record. Lead Source does that part.
Why add a form tracker if I already run GA4?
Analytics looks at sessions in bulk, so the most it offers is a total: eleven submissions, last Tuesday, from nobody in particular. A form tracker looks at each submission, so it can name the person, the source that sent them and the three pages they read first.
What if someone blocks cookies or refuses consent?
Analytics relies on a cookie, so a refusal can drop the visit from its reports. Lead Source sets no cookies and keeps nothing in the browser. It records the source on its server when the form is sent, which ad-blockers and stripped UTMs cannot reach. A visit with no usable signal is marked Unknown, not guessed.
Keep GA for the traffic. Get the names here.
Free to start, no credit card. Paid plans carry a 90-day refund.
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