We built the tool we kept wishing we had.
From years running lead generation for IT and MSP businesses, where the same two problems kept showing up.
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You can’t double down on what you can’t see.
For years we ran the ads and built the funnels, and still could not say which of it was actually working.
- Contact forms filled with noise: roughly four spam submissions for every real enquiry, so the genuine lead got buried.
- Google Analytics showed aggregate, anonymised traffic, never the actual person who became a customer.
- A heavyweight CRM with proper attribution was its own months-long project before it told you anything.
Being last to reply is expensive.
The other thing we watched happen, again and again, was good leads going cold because a reply took days.
- In the businesses we worked with, a single new client could be worth $350,000 or more over the relationship.
- Losing one because the enquiry sat unseen behind spam is a costly way to learn your inbox is not a lead system.
- Lead Source surfaces the genuine enquiry the moment it lands, with the real source attached, so you reply while it still matters.
Arrived with the real source already attached, so you reply knowing it was a paid Google click, before a competitor does.
Glen Johnston
Glen has spent 12+ years in marketing for the IT and MSP industry, the world where the problems above are a daily fact of life. She holds a marketing degree from Victoria University Sydney, and she has spent most of her career on the question Lead Source answers: where did this lead actually come from, and is it real?
She built Lead Source as its own thing, with a small team behind her, because the tool she wanted did not exist. It is not her only work, but it is the one she kept wishing someone else would make.
Built to be lightweight, and careful with your data.
Privacy-first by design
We capture the source server-side at form submission, with no cookies or client-side storage. Lead emails and phone numbers are encrypted at rest and in transit, on the standard processor model, aligned with GDPR, UK GDPR, and the Australian Privacy Principles.
A real, named founder
Lead Source is not a faceless brand. It was built by a named person with a long track record in the exact industry it serves, and she puts her name to it.
Out in the open
You can read what real users say on G2 and follow the company on LinkedIn. We would rather you check than take our word for it.
See where your leads actually come from.
The tool we wished we had, on your own site in five minutes. Free to start.
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