We built the tool we kept wishing we had.
Lead Source comes from years of running lead generation for IT and MSP businesses, where the same two problems showed up on every account: you could not tell where the good leads came from, and the good ones went cold before anyone replied. So we built something small that fixes exactly that.
The problem we lived: you can't double down on what you can't see
For years we ran the ads, built the funnels, and answered the obvious question from the people paying for it all: which of this is actually working? Honestly, we usually could not say. The tools either showed too little or got in the way.
Contact forms filled up with noise. For every real enquiry, we kept seeing roughly four spam submissions, so the genuine lead was buried before anyone read it. Google Analytics showed aggregate, anonymised traffic, never the actual person who became a customer, so ad-budget decisions got made on data that could not answer the question. And getting a business onto a heavyweight CRM with proper attribution was its own project: months of setup, sometimes well over a year, before it told you anything useful.
We did not want another platform to migrate onto. We wanted a lightweight tool that just tells you where a lead actually came from, so you can cut the spend that brings nothing and put more into the campaigns that bring real revenue. That is the whole idea.
The second problem: being last to reply is expensive
The other thing we watched happen, again and again, was good leads going cold because a reply took days. In the businesses we worked with, a single new client could be worth $350,000 or more over the relationship. Losing one of those because the enquiry sat unseen behind a wall of spam is a costly way to find out your inbox is not a lead system.
So Lead Source does the other half too: it makes sure a real lead is never dropped or buried. The genuine enquiry surfaces the moment it lands, with the real source attached, so you can reply while it still matters. Knowing where a lead came from and reaching it in time are the same job, done with the same data.
Glen Johnston
Glen has spent 12+ years in marketing for the IT and MSP industry, the world where the problems above are a daily fact of life. She holds a marketing degree from Victoria University Sydney, and she has spent most of her career on the question Lead Source answers: where did this lead actually come from, and is it real?
She built Lead Source as its own thing, with a small team behind her, because the tool she wanted did not exist. It is not her only work, but it is the one she kept wishing someone else would make.
Built to be lightweight, and careful with your data.
Privacy-first by design
We capture the source server-side at form submission, with no cookies or client-side storage. Lead emails and phone numbers are encrypted at rest and in transit, on the standard processor model, aligned with GDPR, UK GDPR, and the Australian Privacy Principles.
A real, named founder
Lead Source is not a faceless brand. It was built by a named person with a long track record in the exact industry it serves, and she puts her name to it.
Out in the open
You can read what real users say on G2 and follow the company on LinkedIn. We would rather you check than take our word for it.
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