About Lead Source

We built the tool we kept wishing we had.

Lead Source is lead source tracking software. It names the channel, campaign and pages that won each lead, so you back what works and cut what does not. It is run from Victoria, Australia. Steven Morey founded it after years running a marketing agency, where the same two problems kept showing up.

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The problem we lived

You can’t double down on what you can’t see.

For years we ran the ads and built the funnels, and still could not say which of it was actually working.

  • Contact forms filled with noise: roughly four spam submissions for every real enquiry, so the genuine lead got buried.
  • Google Analytics showed aggregate, anonymised traffic, never the actual person who became a customer.
  • A heavyweight CRM with proper attribution was its own months-long project before it told you anything.
app.leadsource.co · leads overview
Where they came from, in Lead Source: 22 leads ranked by the channel that brought each one, Google Ads first with 7, then Google organic search, Direct, Email, LinkedIn, Facebook Ads, a directory referral and Bing.
The second problem

Being last to reply is expensive.

The other thing we watched happen, again and again, was good leads going cold because a reply took days.

  • In the businesses we worked with, a single new client could be worth $350,000 or more over the relationship.
  • Losing one because the enquiry sat unseen behind spam is a costly way to learn your inbox is not a lead system.
  • Lead Source surfaces the genuine enquiry the moment it lands, with the real source attached, so you reply while it still matters.
app.leadsource.co · leads
A new lead in Lead Source the moment it lands, with its real source attached: Grace Liang of Brightwater Logistics, from Google Ads, campaign managed-it-sydney, classified with high confidence because a Google paid-click identifier came with the visit.

The thing we actually built

One line of code, any form tool, and the real source on every lead. That is the whole product.

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Steven Morey, co-founder of Lead Source
Who’s behind it

Steven Morey

Co-founder

Lead Source was co-founded by Steven Morey, who spent years running a marketing agency watching clients spend money they could not trace. Every account had conversion tracking. Almost none of them could name the person behind the conversion, or say which channel produced the customers worth having. Lead Source was built to close that gap.

Steven on LinkedIn →

Glen Johnston, Head of Content at Lead Source

Glen Johnston

Head of Content

Glen Johnston leads content at Lead Source. She writes the guides, teardowns and setup walkthroughs, mostly aimed at the person who has to make the tracking work on a Tuesday afternoon with no developer available.

Glen on LinkedIn →

Why you can trust it

Fast on your site. Careful with your data.

Privacy-first

Privacy-first by design

We record the source at the moment of the form submission, alongside the visit that produced it. Lead emails, phone numbers and form answers are encrypted at rest and travel over HTTPS, on the standard processor model, aligned with GDPR, UK GDPR, and the Australian Privacy Principles.

Named team

A real, named team

Lead Source is not a faceless brand. Its co-founder and its head of content are named on this page, and both put their names to what they write.

Out in the open

Out in the open

You can read what real users say on G2 and follow the company on LinkedIn. We would rather you check than take our word for it.

Reviews on G2 Company on LinkedIn

See which marketing brings the customers.

The tool we wished we had, on your own site in five minutes. Free to start.

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