Know which marketing makes you money
Every lead arrives named, with the real source that brought them and the pages that sold them.
5-minute install · no credit card · works with any form tool
Integrates with the tools you already use.
Lead source tracking that shows which sources produce customers.
Every lead carries its real source. Fund what brings customers, cut what doesn’t.
- A real source on every form lead, not just sessions. Which of the seven ways to get leads you are running decides what there is to attribute.
- Cut the spend that never becomes a customer.
Measurement reports a platform. Attribution reports a person.
Marketing attribution software, sized for small business
Most marketing attribution software is built for someone whose job is measurement: an analyst proving ROI to leadership, or an agency proving its worth to you. Lead Source is built for the person whose money it is. You get the one answer that changes decisions: which marketing actually produces customers, and which spend never will. No warehouse, no analyst, no ten hours in spreadsheets.
The actual person, not “a conversion.”
Name, company, the source that brought them, and the page they filled.
- Lands in your CRM named, not as “Web.”
- Captured server-side at submission; survives ad-blockers, consent banners, and UTM stripping.
A gclid was present on their first visit, so this is a confirmed paid Google click. Not “Web.”
- Campaign
- managed-it-sydney
- Page they filled
- /contact
- Form
- Contact form
Every page they touched before the form.
From the first landing page to the form they filled, in order. See customer journey tracking.
- First touch through to conversion.
- Elsewhere, seeing the pages a lead visited is a $160-a-month plan feature. Here it is included from $19. See the comparison.
- Your CRM today
- source: “Web”
- With Lead Source
- Google Ads · managed-it-sydney
Which pages actually do the selling.
The content that pulls in the leads who become customers, ranked by how many they brought you. Write more of what works.
- Every lead’s landing page and journey, rolled up per page. The methods for tracking a source, and where each one breaks, are compared separately.
- See which service page or article produces enquiries, not just traffic.
- Traffic tools rank pages by visits. This ranks them by leads.
Then you move the money.
The sources that produce customers get funded. The ones that produce nothing get cut. That is the whole point of knowing.
- Spend and leads side by side, per source, in one view.
- Find the line item that has produced nothing in ninety days. Naming those line items consistently is what a UTM naming convention is for.
- Move that budget to the source already producing customers.
One line of code, any form tool
No per-form setup, no hidden fields, nothing to rebuild. One script covers every form on the site.
More leads from the sources you already pay for.
You do not always need a bigger budget. You need to know which landing page converts the traffic you are already buying, and which page loses people before the form.
- Compare landing pages fed by the same source.
- See the journey paths that end in an enquiry, and the ones that end nowhere.
- Fix the page that leaks, hold the spend flat, get more leads.
Submitted, captured, in your CRM with the real source.
Lead attribution software exists because every CRM has a Lead Source field and almost none of them are populated with anything trustworthy.
A lead submits your form
Any form on any page. Nothing to set up per form.
Captured server-side, instantly
Real source, campaign, and page journey recorded before anything strips them. No cookies.
Lands in your CRM, named
The real source and campaign on the contact record. HubSpot, Salesforce, or no CRM at all.
Whatever you already use, Lead Source works alongside it.
There’s no “you need to switch off your CRM first” story here. We sit alongside what you have and quietly do the work it doesn’t.
You have HubSpot, Salesforce, or another CRM.
Lead Source captures full source attribution, then writes it into the contact record in your CRM. Your team keeps working in the system they know. You finally see which sources produce closed deals.
You just use form tools or email.
Gravity Forms, Contact Form 7, Typeform, Jotform, native Webflow / WordPress forms. Pick any. Lead Source attaches source, journey, and identity to every submission and sends it where you want.
You don’t have anything yet.
That’s fine. The marketing attribution dashboard works on its own. Every lead appears with full attribution, ready to action. You can add a CRM later if you ever want one, or never.
Running ads? Lead Source captures attribution for traffic from Google Ads, Meta, LinkedIn, and ChatGPT Ads, without replacing the pixel each platform asks you to install.
Set up by platform
The install is the same everywhere, but the detail differs by what you built your forms in. Form tracking is the index of every platform guide.
The most-used ones: WordPress, Typeform, Gravity Forms, Squarespace and Webflow.
Whatever arrives is resolved against a fixed lead source taxonomy before it reaches the record, so a year of leads stays comparable instead of fragmenting into six spellings of Google.
Built for businesses tired of paying agencies to not tell them what’s working.
One line of code on your website. No per-form setup. No integration project.
Free, while you’re getting started. From $19/month if you outgrow it.
Lead emails and phone numbers are encrypted at rest and in transit. Access is tightly controlled. Your lead data is yours, and you can export or delete it at any time.
No client-side storage, so the tracking layer sits outside cookie-consent scope. Processor-model DPA with SCCs and UK IDTA. Lead emails and phone numbers encrypted at rest and in transit. Row-level isolation at the database.
First touch, last touch: you see both.
Every lead carries both. First touch is the interaction that introduced them, the channel and campaign that put you on their radar. Last touch is what they came back through before they filled the form. One tells you what creates awareness, the other what closes, and you never have to pick a side to find out.
The two often disagree, which is the useful part. For the first-interaction model on its own, read our guide to first touch attribution, or see worked lead source examples for both recorded on a real form fill.
How it works. Questions, answered.
What does the install actually look like?
One <script> tag in the <head> of your website. Five minutes if you have never done it before, two if you have. Your developer can do it, your website builder support team can do it, and most of our customers do it themselves.
Do I need to add anything to each form?
No. Once the snippet is on your site, every form on every page is automatically tracked. We attach source, campaign, page journey, and full form data without any per-form configuration.
What if someone blocks cookies or refuses consent?
Nothing breaks. Lead Source uses no cookies and no client-side storage. The source is captured server-side at the moment of submission, so ad-blockers, consent refusals and UTM stripping do not take it away. Where a visit carries no usable signal at all, the source is recorded as Unknown rather than guessed at.
Does it need a specific CRM?
No. Leads land named in HubSpot or Salesforce if you use them, go through a webhook into whatever else you run, or sit in the Lead Source dashboard with no CRM at all.
How do you identify the person?
From the form itself. When a visitor fills out one of your forms, we capture what they entered (name, email, phone, role, company, whatever you ask for) and pair it with the source, campaign, and page data we have been tracking the whole time.
Isn't this just UTM tagging I could set up myself?
You can get part of the way there with hidden form fields and disciplined UTM tagging, and plenty of owners try. Three problems. UTMs vanish when ad-blockers fire, consent is refused, or a link gets copied and shared. They say nothing about the pages that did the selling, and someone has to build and maintain the whole rig on every form, forever. Lead Source captures the source server-side at the moment of submission, attaches the full page journey, and names the person. Nothing to set up per form, nothing to maintain.
What is lead attribution?
Lead attribution is how you credit the channels and campaigns that produced a lead or customer. It links the marketing that ran to the leads that arrived, so you can tell what is working. The model is the rule for splitting credit across the touches a lead had before converting.
What is the difference between first-touch and last-touch attribution?
First-touch gives all the credit to the first interaction, the one that introduced the lead, so it shows what creates awareness. Last-touch gives all the credit to the final interaction before converting, so it shows what closes. Lead Source records both on every lead, so you do not have to choose. First touch attribution covers the first-interaction model in detail.
What is a lead source?
The origin of an inbound enquiry: the channel, referrer and campaign that produced it. Paid search, organic search, a referral from another site, a link in an email, or a conversation that happened offline. Longer answer: what is a lead source.
How is this different from Google Analytics?
Analytics reports on sessions and aggregate conversions. It does not attach a source to an individual lead record in your CRM, so you cannot connect a customer back to the ad that produced them. Most businesses run both. Side by side: Lead Source vs Google Analytics.
Does it work for phone calls?
No. Lead Source records website form submissions. It does not do call tracking, and a page that told you otherwise would be selling you something it does not have.
Find out who’s actually buying from you.
See which sources produce real customers, not just clicks.
Start free5-minute install · no card