Prove which channels bring revenue, not clicks.
You get asked to justify the budget with numbers your analytics cannot give you. Lead Source ties every enquiry to the campaign that produced it, so the report writes itself.
Integrates with the tools you already use.
If you have said any of these, it is for you.
“I am asked what the spend returned and I can only show sessions.”
Enquiries, named, with the campaign that produced each one.
“Everyone assumes that channel works and nobody has actually checked.”
Channels ranked by customers won, not clicks delivered.
“Form submissions arrive with no context at all.”
Source, campaign and full page journey attached at submission.
“Budget review is in three weeks.”
The report is already written, per channel and per campaign.
Leads that arrive qualified.
- Longer forms that still get completed, so sales stops chasing the basics.
- Our forms produce 3x the ROI of a standard form, measured across our own accounts.
- Every form on the site, whatever it was built in, with no per-form setup. How form tracking works.
- More completed enquiries from the traffic you already pay for.
The report you get asked for, already written.
- Enquiries, not sessions. The unit your finance team recognises.
- First touch and last touch both visible, so you can show what opened the door and what closed it.
- Per campaign, per channel and per landing page.
- Export it, or push it into the CRM you already run.
The conversion lever that costs nothing extra.
- Speed to lead is the one improvement you can make without asking for more budget.
- Replies go out in seconds, with the lead's source and page history attached.
- Sales gets context instead of a name and an email.
- Same spend, more of the leads you already generate turning into work.
Sessions do not pay wages. Customers do.
One line of code. No dev ticket.
One script in the head. No events to configure, no tag manager surgery, no conversion goals to rebuild every time the site changes.
<!-- in your <head> --> <script src="https://app.leadsource.co/ft.js" data-site="your-site-id"></script>
Four reasons it survives the review.
No tag manager project.
Nothing to configure, nothing to maintain when the site changes.
Works with your stack.
Sits alongside your CRM, your form tool and your analytics.
Data you can defend.
Server-side capture at submission, so the numbers survive ad blockers and consent refusals.
Five minutes.
Not a quarter-long implementation.
Reporting to someone else, or reporting for a client? The same product, argued differently, for business owners, agencies, or start at all use cases.
Marketer questions, answered.
How is this different from GA4?
GA4 measures sessions and needs events configured before it measures anything useful. Lead Source captures the enquiry itself, server-side, with the source attached, and needs no configuration. Most teams run both. Side by side: Lead Source vs Google Analytics.
Does it work with my CRM?
Yes. Source data attaches to the lead record, so attribution lives where your pipeline already lives.
First touch or last touch?
Both. You see the source that first brought them and the source that was last in play before they enquired, plus every page in between.
Can I get this past IT?
It sets no cookies and stores nothing client-side. Capture happens server-side at submission. That is usually a shorter conversation than the one about tracking scripts.
Show them what the budget actually bought.
Free to start, no credit card. Paid plans carry a 90-day refund.
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