Four steps. Three reasons to run them.
Every account runs the same four steps: capture the enquiry, record its source, rank the channels, answer first. What that is worth depends on whose money is on the line.
The same four steps, whoever you are.
Capture
Longer forms that people still finish, so the extra detail arrives on the enquiry instead of on the second call.
Track
Each enquiry lands with a name, the source that sent it and the pages read on the way to the form.
Report
Channels ranked by the customers they produced, not the sessions they sent. The bottom of the list is the cancel list.
Respond
Replies go out in seconds, with the source and pages attached. First in usually wins.
Same product. Three different arguments.
Same product. Three different trades.
One tag. Every form, any role.
- One script tag, added once, covers every form the site has.
- No cookies, no client-side storage, no consent banner dependency.
- Nothing to build in a tag manager and no conversion events to define.
- Works alongside whatever CRM, form tool and website builder you already run. See how form tracking works.
Track every lead from every source.
Whether they call, chat or fill in a form, the enquiry arrives with the marketing that produced it.
The budget stays put. The customer count moves.
Try it on your own site this afternoon.
Use cases, answered.
Which one of these am I?
If you sign the cheques, start with business owners. If you answer to someone who signs them, start with marketers. If your client signs them, start with agencies. The product is the same either way.
Do I need all four steps?
No. Attribution is where most accounts begin, since it answers the question people arrive with. Forms, reporting and speed-to-lead replies come in the same install and wait until you switch them on.
Can an agency and its client both use it?
Yes. Accounts are separated per site, and access is set per person.
How is this different from Google Analytics?
Google Analytics describes traffic as totals. Lead Source works one enquiry at a time: who sent the form, which source brought them and what they read first, with no events or goals to set up beforehand. Compared in full: Lead Source vs Google Analytics.
What does the install actually look like?
Just the one <script> tag, placed in the <head> of the site. Allow five minutes the first time. A developer or your website builder support team can add it for you, though most customers paste it in themselves.
Do I have to change my forms?
No. The forms stay as they are, in whichever builder made them. One script finds every form the site has, plus any added later, without hidden fields.
What is a lead source?
Where an enquiry came from, described by its channel, its referrer and the campaign that produced it. Paid or organic search, a link on another site, an email, or a conversation offline all count. More on that: what is a lead source.
What is speed to lead?
The time between a form submission and your first reply. Closing it matters because buyers tend to pick whoever responds first. The full explanation covers the rest.
Pick your use case. Or just install it.
Free to start, no credit card. Paid plans carry a 90-day refund.
Start freeFree to start · no card