Use cases

Four steps. Three reasons to run them.

Lead Source captures every enquiry, names the marketing that produced it, and gets you replying first. What that is worth depends on whose money is on the line.

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5-minute install Free to start 90-day refund
Works with

Integrates with the tools you already use.

Salesforce
HubSpot
Pipedrive
Gmail
Twilio
Google Ads
Gravity Forms
Jotform
Webflow
Wix
Calendly
Typeform
The lifecycle

The same four steps, whoever you are.

Capture

Forms that ask more and still get answered. 3x the ROI of a standard form, measured across our own accounts.

Track

Every enquiry arrives named, with the real source that brought them and every page they read beforehand.

Report

Channels ranked by the customers they produced, not the sessions they sent. You see what earns its place.

Respond

The first business to answer wins most of the time. Your reply goes out in seconds, with full context.

Who it is for

Same product. Three different arguments.

Business owners “I feel like my agency is wasting my money.” You find out which spend earns its place, and who to stop paying. For business owners → In-house marketers “I am asked what the spend returned and I can only show sessions.” You get the report you keep being asked for, already written. For marketers → Agencies “The client thinks those leads would have come anyway.” Your channels named against the leads they produced, in the client's own dashboard. For agencies →
Whoever you are

One line of code. No setup project.

  • One script in the head of your site. Every form on every page, tracked.
  • No cookies, no client-side storage, no consent banner dependency.
  • No events to configure, no tag manager, no conversion goals to wire up.
  • Works alongside whatever CRM, form tool and website builder you already run. See how form tracking works.

Same budget. Fewer donations. More customers.

Questions, answered

Use cases, answered.

Which one of these am I?

If you sign the cheques, start with business owners. If you answer to someone who signs them, start with marketers. If your client signs them, start with agencies. The product is the same either way.

Do I need all four steps?

No. Most people start with attribution, because that is the question that brought them here. The forms, the reporting and the speed to lead replies are in the same install and switch on when you want them.

Can an agency and its client both use it?

Yes. Accounts are separated per site, and access is set per person.

How is this different from Google Analytics?

Google Analytics counts sessions. Lead Source names people. When an enquiry arrives, you get the person, the source that brought them and the pages they read, with nothing to configure first. Side by side: Lead Source vs Google Analytics.

Find out who is actually buying from you.

Free to start, no credit card. Paid plans carry a 90-day refund.

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