The blog · page 2

More on the marketing that pays. Page 2.

AI tools

Claude file upload not working? Seven fixes

Upload failed due to a network issue, error processing file, file too large. Work out which error you have, then the fix for each, ordered by effort.

14 August 2026 · 7 min read
Lead sources

Which Lead Source Is Actually Predictable?

Referrals win on quality, CRM reactivation on control, outbound on discipline, paid media on reach. What the actual research says about predictability.

14 August 2026 · 16 min read
Lead sources

Lead Source is now in the Wix App Market

Lead Source is now in the Wix App Market. Two clicks, no code, no Velo. Here is what it does and how to see where your Wix form leads actually came from.

8 August 2026 · 4 min read
Lead tracking

Tracking Forms on Your Website: The Four Methods, and Where Each One Breaks

Tracking forms on a website means capturing each submission and the marketing source behind it. Here are the four ways to do it, what each one gives you, and exactly where each one fails.

7 August 2026 · 7 min read
AI tools

Claude says your pasted text is empty? Five fixes

Paste a long block into Claude and it becomes an attachment, then it says the file is blank. Five fixes, from two seconds to the one that sticks.

7 August 2026 · 5 min read
Compare

Lead Source vs HockeyStack

HockeyStack is built for enterprise B2B revenue teams. Lead Source is built for the business that just wants to know which marketing paid.

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Lead Source vs WhatConverts

Both attribute leads to channels. Where they differ is call tracking, pricing shape, and how much setup you do before the first useful number.

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Lead Source vs Google Analytics

GA4 counts sessions and conversions in aggregate. Lead Source names the person and the channel that brought them. What each one can and cannot answer.

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Lead sources

Salesforce Lead Source: how to set it up, and how to stop it lying to you

The Lead Source field records one value, once, and copies it across four objects at conversion. How to set it up, map it, clean it, and see where it stops helping.

3 August 2026 · 11 min read
Lead tracking

The three free tools we built, and what each one is for

A UTM builder, a cost per lead calculator and a first-reply builder. What each one answers, which to start with, and the wall all three stop at.

3 August 2026 · 4 min read
Lead tracking

Content Analytics vs Web Analytics: What GA4 Does, and Doesn't, Show for Leads

GA4 counts sessions and views. Content analytics for leads ranks pages by the enquiries they produced. What each answers, and why the rankings differ.

1 August 2026 · 6 min read
Lead tracking

Customer Journey Tracking vs Customer Journey Mapping: The Difference

Journey mapping is a model your team draws. Journey tracking is a record of what each lead actually did. What each is good at, and how to use both.

1 August 2026 · 6 min read

Know which marketing pays. Reply to every lead first.

One line of code, any form tool. See where your leads actually come from. Free to start.

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