Lead Source is now a plugin in the Framer Marketplace. Open the Plugins panel in a Framer project, add it, and Lead Source is on the site with the Custom Code settings left exactly as they were. Framer sites have been able to run Lead Source as a pasted script for some time, and they still can. The plugin just removes the step where a designer has to open Site Settings and paste a tag they did not write. Below: what changes, and which route suits which site.
The script already worked, so why a plugin
The script is staying. A single line under Site Settings, General, Custom Code, and each Framer form submission reaches the Lead Source dashboard already tagged with its source.
What held people up was the pasting. Most Framer users add things from the Marketplace in two clicks and rarely open the Custom Code panel at all, so pasting a script tag was the step that got put off. Now Lead Source installs like every other Framer plugin and puts itself on the site.
What the plugin does
Add it to a project and Lead Source runs on that Framer site, no code typed by you. Each Framer form submission is then saved with three things attached: the channel the visitor came in on, the first page they opened, and every page between that one and the form. They go to the Lead Source dashboard, which is where script installs send theirs too.
Nothing about the data differs between the two. Only the install does: two clicks in the Marketplace, or one pasted line.
Choosing between plugin and script
Use the plugin when the person installing it lives in the Framer canvas and would rather leave Site Settings shut. It is also the quickest way onto a Framer site.
Use the script when pasting a line into Custom Code is no bother, or when the same business also runs a WordPress or Webflow site and you want one tag installed the same way on all of them.
Whichever you choose, the leads and their sources end up in one dashboard. For both installs laid out step by step, see the Framer lead tracking page.