Lead Source Framer Plugin Launched
The Lead Source plugin is now in the Framer Marketplace. Here is what it does, and when to use it instead of pasting the script.
Lead Source Official WordPress Plugin Launched
Lead Source is now in the WordPress.org plugin directory. Here is what we built, why, and which setup fits your site.
Why your cookie consent tool is blocking your contact forms
When a visitor declines cookies and your contact form vanishes, your consent tool is auto-blocking it. Why it happens, the five-minute patch, and the permanent first-party fix.
UTM naming conventions that don't turn into a mess.
A UTM naming convention is a documented set of rules for how you write UTM values, so the same campaign is always tagged the same way. Get it right and your reports stay readable. Get it wrong and one channel quietly splits into five spellings of itself. The rules are short.
Google Ads and UTMs: do you need both?
Short answer: for Google Analytics, usually not. Google Ads already auto-tags every click with a gclid, and Analytics uses that to credit the right campaign on its own. You reach for manual UTMs when something other than Analytics needs to read the source. Here is where each one fits, and where they clash.
UTM tracking: what it is, and how to use it.
UTM tracking adds five small tags to the end of a link so your analytics can tell which campaign, source, and medium sent each visitor. Tag a link, share it, and the clicks show up grouped instead of dumped into "direct" or "referral." This is the plain-English version: what the tags are, how to build one, and the one thing UTMs can't do.
The enquiry you cannot trace is the marketing you cannot repeat
Counting enquiries is not the same as knowing which channel produced a paying client. Here is why the source goes missing at the form, what guessing costs a service business, and how to attach the real source to every enquiry.
The privacy obligation hiding in your website contact form
Every contact form collects personal data, which carries obligations under the Australian Privacy Principles. The same setup that raises the privacy question is quietly hiding the form from your warmest visitors. Here is why, and the fix that closes both gaps at once.
See where your leads actually come from.
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