UTM naming conventions that don't turn into a mess.
A UTM naming convention is a documented set of rules for how you write UTM values, so the same campaign is always tagged the same way. Get it right and your reports stay readable. Get it wrong and one channel quietly splits into five spellings of itself. The rules are short.
Google Ads and UTMs: do you need both?
Short answer: for Google Analytics, usually not. Google Ads already auto-tags every click with a gclid, and Analytics uses that to credit the right campaign on its own. You reach for manual UTMs when something other than Analytics needs to read the source. Here is where each one fits, and where they clash.
UTM tracking: what it is, and how to use it.
UTM tracking adds five small tags to the end of a link so your analytics can tell which campaign, source, and medium sent each visitor. Tag a link, share it, and the clicks show up grouped instead of dumped into "direct" or "referral." This is the plain-English version: what the tags are, how to build one, and the one thing UTMs can't do.
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