Free taxonomy builder
Lead source taxonomy builder
Tick the channels your business actually uses. The builder generates your picklist values across all three levels, plus a CSV formatted for HubSpot or Salesforce import. No email required, no gate; it is just a tool.
Tick your channels
Select every way leads actually reach you. Skip the ones you do not use.
Inbound
Leads who found you
Outbound
Leads you went and got
Partner
Leads someone sent you
Event
Leads you met
Customer expansion
Leads from existing customers
Your picklist, generated
These are the exact values to paste into your CRM.
0 channels · 0 types
Tick a channel on the left and your picklist builds here.
Type values in use
Channel values selected
Show campaign examples
Take it to your CRM
For what to do with the values once you have them, including the mapping pass for the messy field you already have, see the lead source taxonomy guide.