Install it yourself in 5 minutes
One line of code in the head of your site. Every form on every page tracked. No per-form setup, no integration project.
Source tracking + Speed to Lead
Simple pricing. No demo, no surprises.
Lead Source shows you the real source, landing page, and full page journey behind every enquiry. Paid plans reply the second a form comes in.
No credit card
5-minute install, or we do it free
90-day money-back on paid plans
Two ways to start
Or we do it, free
Prefer it handled? Our team wires it in and confirms it is firing on real submissions. Included free on every plan.
100%Money-back
90-day money-back guarantee on paid plans.
If you upgrade and Lead Source is not right for you, tell us within 90 days of your first payment and we refund it in full. No hoops. The risk is entirely on us.
Free
Solo, one site.
$0
- Free website installation
- 1 site, fully tracked
- 1 user
- Lead source tracking - source, landing page, and the full page journey on every lead
- Works with your tools - HubSpot, Salesforce, WordPress, any form tool
- Analytics dashboard - see which sources actually produce customers, in plain English
- Email support
Starter
A small team, a few sites.
$19
/ month
90-day money-back guarantee
- Free website installation
- Everything in Free
- 3 sites, fully tracked
- 2 users
- Speed to Lead responder - the instant reply you write, sent the second a form comes in
- AI routing responder - AI writes the first reply and points each lead to the right next step
- Priority support
Growth
Agencies and multi-location, your whole team.
$249
/ month
90-day money-back guarantee
- Free website installation
- Everything in Starter
- Unlimited sites
- Up to 10 team members
- AI responses - AI answers follow-up questions and keeps leads warm until you pick up
- Priority support
Start free, upgrade when you outgrow it. Paid plans carry a 90-day money-back guarantee.
Elsewhere, seeing the pages a lead visited is a $160-a-month plan feature. Here it is included from $19.
Included on every plan
Every plan sees the full picture
Source, landing page, and the full page journey on every lead. Server-side, first touch to form. Survives blockers, consent banners, and UTM stripping.
The real source
Every lead named by where it actually came from, in plain English. Not “Web”, the real source.
The full page journey
Every page they read before the form, first touch through to the form they filled.
The actual person
A real named contact with the source and journey attached, landed in your CRM ready to action.
Pricing questions, answered.
What is Speed to Lead?
It’s the instant first reply that goes out the moment someone submits a form on your site, so your response lands in seconds instead of hours, while they’re still on your site. It is available on the paid plans, Starter and Growth.
What’s the difference between the responders?
Starter sends the reply you write, instantly, and adds AI routing that writes the first reply and points each lead to the right next step. Growth adds AI responses that answer follow-up questions and keep leads warm until you take over. Free has no responder.
What happens if I stop paying?
You drop back to the Free plan and keep your account and your data. Nothing is deleted and nothing keeps billing.
What counts as a “lead”?
A lead is one form submission on a tracked form on your website. If the same person submits two different forms, that’s two leads. If the same person submits the same form twice in a short window, that’s counted once.
Do I need a credit card to start?
No. Start free with no card. If you upgrade later, paid plans carry a 90-day money-back guarantee.
Is there a limit on leads?
No. Every plan tracks every lead your forms produce. Plan tiers differ by sites, users, and responders, not by lead caps.
Can I cancel any time?
Yes. Cancel from your dashboard in two clicks. No phone calls, no retention scripts, no “are you sure?” popups. Your data remains exportable for 30 days after cancellation.
Does it work with my CRM / website builder / form tool?
Yes. Lead Source is one line of code on your website. It works with HubSpot, Salesforce, Keap, Close, Zoho, Pipedrive, or no CRM at all. It works with Contact Form 7, Gravity Forms, Typeform, Jotform, native WordPress/Webflow/Squarespace forms, and almost any custom form. See integrations.
Is my lead data secure?
Yes. Lead emails and phone numbers are scrambled before we save them, we can’t read them, and we never share them with anyone. You can access them anytime through your dashboard. We’re GDPR and CCPA compliant.
Can I upgrade or downgrade later?
Yes, anytime, both directions. Upgrade and you’re billed pro-rated for the rest of the cycle. Downgrade and your new tier kicks in next cycle. No contracts, no commitments.
What does the 90-day guarantee cover?
If you upgrade to a paid plan and Lead Source is not right for you, tell us within 90 days of your first payment and we refund it in full. No forms, no conditions. The free plan stays free either way.
Stop guessing where your customers come from.
See every source, reply in seconds, and know exactly what’s working. Free to start, no credit card.
Start free →No card · 90-day money-back on paid plans · cancel any time