The first to reply wins the deal. Right now, that probably isn’t you.
When a lead comes in, the clock starts. Most enquiries go to whoever answers first, and right now yours sits unseen in a form tool while a competitor replies.
Captured the moment a form is submitted, so you reply inside the window that wins.
The lead was ready to buy. You just weren’t first.
Slow follow-up is rarely a discipline problem. It’s a plumbing problem. The enquiry comes in, and three things go wrong before anyone can act on it.
The lead sits in a form tool, unseen.
The submission lands in a shared inbox nobody watches closely, or waits for a sync. By the time someone notices, the prospect has already heard back from a competitor.
It arrives with no context to act on.
A bare “new form submission” with no source, no campaign, no history. Even when someone sees it fast, they’ve got nothing to make the reply quick and relevant.
Most buyers go with whoever’s first.
Prospects enquire with two or three providers at once, and tend to go with whoever replies first. Reply an hour late and you’re negotiating with someone who’s already half decided.
One script. First to respond, every time.
We don’t replace your stack. We capture the lead the instant the form is submitted and put it in front of you with everything you need to reply fast, and reply well.
Install one script
One line of code in your site’s <head>. Five minutes. No platform integrations, no plugins, no dev sprints.
Every form captured the instant it’s submitted
Every form on every page, server-side, the moment a lead hits send. Nothing waits in a form tool. Nothing gets lost between systems.
The lead lands with full context
Who they are, which campaign brought them in, the pages they read, and what they filled in, all together, so your first reply is fast and already relevant.
You reply inside the window that wins
The sweet spot is 5 to 7 minutes: fast enough to beat competitors, human enough not to read like a bot. The named lead also writes into HubSpot, Salesforce, Close, Keap, Eloqua, or any webhook.
$228 account credit. 12 months of Starter, free.
We’re onboarding teams as beta users right now. Sign up and we credit your account with 12 months of Starter pricing ($228) to spend on any plan, any time.
Fast follow-up, without the cookie baggage.
Most tracking tools break under privacy constraints. We work because of them, not despite them.
No client-side storage
We capture the lead and its source server-side at submission. Ad-blockers, cookie consent refusals, and Safari ITP don’t touch us.
Aligned with GDPR, UK GDPR, APP
Outside ePrivacy and PECR storage-and-access scope by design. Customer-as-controller, Lead Source-as-processor. SCCs and IDTA in the DPA.
Customer data isolation via row-level security
Your leads never touch another customer’s data. Encrypted at rest and in transit. Access tightly controlled at the database level.
Data subject rights, built in
Export, delete, and restrict tooling shipped in the product. No support tickets to honour GDPR Article 15-17 requests.
What this is, and what it isn’t.
What’s a good lead response time?
Inside 5 minutes you’re far more likely to qualify a lead than after 30, and most buyers go with the first to respond. Aim for the 5 to 7 minute window: fast enough to win, human enough to land well.
Isn’t an instant, automated reply even faster?
Faster, yes. Better, no. A reply in literal seconds reads as a bot and can put buyers off. Lead Source gets the lead and its context to you immediately so a real, fast human reply inside the winning window is realistic.
Does Lead Source send the reply for me?
Lead Source captures the lead and full context the instant the form is submitted and surfaces it to you straight away, so you can respond first with everything you need to make the reply personal. If automated first-response sending is on your roadmap, talk to us.
Will it work with my forms and CRM?
Native HTML, Webflow, Squarespace, Shopify, HubSpot, Typeform, Jotform, Gravity Forms, Contact Form 7, Wix, custom JS, AJAX, multi-step. All supported, and the named lead writes into your CRM.
What happens after the 12 months of credit?
You stay on launch pricing for as long as you remain a customer. $19/month for Starter, $249 for Growth. No price increases for beta users.
Will my lead data be safe?
Yes. Customer data isolation via row-level security at the database. Encrypted at rest and in transit. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. Privacy details.
Never miss a lead again. Be first to respond.
Five-minute install. $228 account credit. Capture every lead the moment it lands, with the source attached, and reply while it’s still hot.
Claim your beta credit