50 leads free · no card
Stop paying the agency.See where your best policies actually come from.
unlikely to ever make a sale
That’s LinkedIn’s B2B Institute, 2022. See which marketing actually produces new customers, and cut the rest.
See how it worksStop counting conversions. See who’s actually buying.
Every marketing tool tells you something different about the same visitor. None of them tell you who they are. We do.
One line of code on your site. Works alongside whatever you already use, HubSpot, Salesforce, spreadsheets, nothing at all.
50 leads/month, free while you’re getting started. Launch pricing from $19/month when you outgrow it.
Lead emails and phone numbers are scrambled before we save them. We can’t read them. Nobody else can either.
50 leads/month free · no card · cancel any time
We were spending thousands on agency-recommended ads every month because that’s what we were told to do. Once we tracked which sources actually produced new customers, we realised referrals and Google Business Profile were outperforming everything we paid for by a mile.
Most ad budgets pay for marketing that was never going to land. Here’s what that looks like.
- The $4,500/month SEO retainer your agency manages produced zero new policies last quarter.
- Free channels (Google Business Profile, referrals) produce more new customers than every paid agency activity combined.
- The social posts and Facebook ads your agency runs produce clicks that never become quotes.
- Your SEO is ranking you in geos you don’t even service. You pay monthly for it.
Most agents find at least two of these. Lead Source shows you which apply to your book in a week.
50 leads/month free · no card · cancel any time
Marketing always felt like setting money on fire because we never knew what actually turned into policies. Now we can see which campaigns generate revenue and which are pure noise.
Three steps. Total install: 5 minutes.
A simple one-time setup
Your developer (or ours) can install Lead Source in 5 minutes. No CRM or AMS integration. We sit alongside what you already have.
Every form fill arrives with the real source
Source, campaign, and page journey attached to every form submission. Works with the forms you already have. No per-form setup.
Your dashboard shows the truth
In a week you’ll know exactly which sources produce new customers, and which agency activities are quietly wasting money.
No CRM. No catch. No card.
Where Lead Source fits in your stack
| Your AMS lead source field | Whatever your team manually entered |
| Google Analytics 4 | Who clicked, what they viewed |
| Google Business Profile insights | Calls and direction requests |
| Your agency’s monthly report | Rankings, impressions, traffic |
| Lead Source | Which sources produce your new customers, and which don’t |
// where your policies actually come from. not what your agency says they should.
We finally had proof our SEO company was ranking us in markets we don’t even service. We were paying for traffic that could never become customers. Cutting that waste saved us over $1,800/month.
The three things you’re probably thinking.
"My agency already sends me a monthly report."
Their report shows rankings, impressions, and traffic, metrics they get paid for. None of that tells you which page or campaign produced your last 10 bound policies. Lead Source captures that automatically. Bring both reports to your next review and see which one answers the question.
"We’re a smaller agency. Is this overkill?"
Probably the opposite. Smaller agencies feel agency-spend waste more, less margin to absorb it. 50 leads/month is free, enough to audit most of your book for a full quarter. One bound policy from a source you didn’t know was working pays it back many times over.
"I’m worried about compliance."
Lead Source captures form submission metadata only, source, page, campaign, geography. No call recordings, no PII beyond what the form already collects, no data sales. Same compliance posture as your AMS.
Find out where your best policies actually come from.
The first 50 leads/month are free, not a trial. Delete the account if Lead Source doesn’t show you what to cut. One click. We’re not running a SaaS funnel.
Find where your policies come from