50 leads free · no card
Stop paying the agency.See where your retained matters actually come from.
unlikely to ever make a sale
That’s LinkedIn’s B2B Institute, 2022. See which marketing actually produces retained matters, and cut the rest.
See how it worksStop counting conversions. See who’s actually buying.
Every marketing tool tells you something different about the same visitor. None of them tell you who they are. We do.
One line of code on your site. Works alongside whatever you already use, HubSpot, Salesforce, spreadsheets, nothing at all.
50 leads/month, free while you’re getting started. Launch pricing from $19/month when you outgrow it.
Lead emails and phone numbers are scrambled before we save them. We can’t read them. Nobody else can either.
50 leads/month free · no card · cancel any time
We were paying $4,500/month for SEO with no idea what was generating retained clients. The platform showed one estate-planning page produced over half our signed matters. Cut generic content spend. Saved nearly $30k that year.
Most ad budgets pay for marketing that was never going to land. Here’s what that looks like.
- The $4,500/month SEO retainer signed zero retained matters last quarter.
- Branded search converts at triple the rate of paid traffic. The agency isn’t optimising for it.
- Your highest-traffic page (the one the agency keeps optimising) has the worst consultation rate.
- One practice-area page produces half your retained matters. The agency wasn’t optimising it.
Most firms find at least two of these. Lead Source shows you which apply to your intake in a week.
50 leads/month free · no card · cancel any time
The tool exposed a problem we never saw. Our highest-traffic pages (the ones the agency optimised) had the worst consultation conversion. Fixing them increased retained clients without increasing ad spend.
Three steps. Total install: 5 minutes.
A simple one-time setup
Your developer (or ours) can install Lead Source in 5 minutes. No CRM or AMS integration. We sit alongside what you already have.
Every form fill arrives with the real source
Source, campaign, and page journey attached to every form submission. Works with the forms you already have. No per-form setup.
Your dashboard shows the truth
In a week you’ll know exactly which sources produce real retained matters, and which agency activities are quietly wasting money.
No CRM. No catch. No card.
Where Lead Source fits in your stack
| Google Analytics 4 | Who clicked, what they viewed |
| Clio Grow / Lawmatics | Whether the intake form was submitted |
| CallRail / call tracking | Whether someone called |
| Your SEO agency’s report | Rankings, impressions, traffic |
| Lead Source | Which sources produced your retained matters, and which didn’t |
// where your cases actually come from. not where your agency says they should.
We assumed Google Ads were our best channel because they generated the most leads. The data showed referrals and branded search converted at almost triple the rate. Stopped chasing vanity metrics. Focused on signed cases.
The three things you’re probably thinking.
"My SEO agency already sends me a monthly report."
Their report shows rankings, impressions, and traffic, metrics they get paid for. None of that tells you which page produced your last three retained matters. Lead Source captures that automatically and attaches it to the lead record. Bring both reports to your next agency review and see which one answers the question.
"We’re a solo / small firm. Is this overkill?"
Probably the opposite. Smaller firms feel SEO and PPC waste more, less margin to absorb opaque agency spend. 50 leads/month is free, enough to audit your full intake for most quarters. One signed matter from a source you didn’t know was working pays it back many times over.
"Our pipeline is referral-led. We don’t need attribution."
Most firms who say this find a specific page on their site closes a large share of those “referrals”, because referred clients check the website (especially fees and practice-area pages) before calling. Knowing which pages do that work changes how you spend on the rest.
Find out where your retained matters actually come from.
The first 50 leads/month are free, not a trial. Delete the account if Lead Source doesn’t show you what to cut. One click. We’re not running a SaaS funnel.
Find where your cases come from