Co-founder, Lead Source

Steven Morey

Steven Morey co-founded Lead Source. He spent most of his career running a B2B digital marketing agency, where the same problem came up on nearly every account: the client was spending real money on ads, and nobody could say which spend produced which customer.

Conversion counts were never the issue. Every account had them. What was missing was the name behind the count and the channel that produced it. That gap is why Lead Source exists.

He writes here about attribution, conversion tracking and the measurement basics that get skipped because they are not interesting.

Steven on LinkedIn →