WhatConverts publishes its pricing, so here is exactly what you will pay (from whatconverts.com/pricing, June 2026). Plans are split into single-account and agency, with usage fees on top.
| Single account | Price |
|---|---|
| Call Tracking | $30/mo |
| Plus (adds form/chat tracking) | $60/mo |
| Pro | $100/mo |
| Elite (adds attribution) | $160/mo |
| Agency (unlimited accounts) | Price |
|---|---|
| Plus | $500/mo |
| Pro | $800/mo |
| Elite | $1,250/mo |
Two things. First, attribution is gated behind Elite ($160/mo single, $1,250/mo agency): customer journey, multi-click attribution, and pages-visited are not in the cheaper tiers. Second, usage fees stack on top: local numbers $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, form/chat tracking 10¢ each, transcription 2¢/min, texts 3¢. There is a 14-day free trial.
WhatConverts is built for call-heavy businesses and agencies. If most of your leads arrive by phone, the call infrastructure is worth it.
Then you are paying for call infrastructure you will not use, and attribution you only get at $160/mo. Lead Source tracks the real source of every form enquiry at a flat $19–$49/mo, no usage fees, no Elite tier required.
| Lead Source | WhatConverts | |
|---|---|---|
| Web form source tracking | Included, $19–$49/mo | Elite tier, $160/mo |
| Usage fees | None | Per-lead / per-minute / per-number |
| Call tracking | No | Yes |
Web forms only? Get the real source of every lead, flat-rate.
Start freeSee also: Lead Source vs WhatConverts →
Single-account plans are $30 (Call Tracking), $60 (Plus), $100 (Pro), $160 (Elite). Agency plans are $500, $800, $1,250/mo. Usage fees apply on top. (whatconverts.com, June 2026.)
Customer journey and multi-click attribution are on the Elite tier, $160/mo single account or $1,250/mo agency.
A lead source is where a customer came from, the ad, campaign, or page that produced the enquiry. See our full guide.
Free. Five-minute install. No credit card.
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