The writers

Who writes the Lead Source guides

Two people write here. One built the product, the other makes sure you can follow the setup.

  • Steven Morey

    Co-founder, Lead Source

    Runs Lead Source. Writes about where leads come from, what a conversion count leaves out, and how to check that your tracking works.

    Steven on LinkedIn →

  • Glen Johnston

    Head of Content, Lead Source

    Leads content. Writes the setup walkthroughs and teardowns for whoever has to get the tracking working.

    Glen on LinkedIn →

Back the leads that turn into customers.

Lead Source names the channel and campaign that won each lead. Free to start.

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