Tracking and UTMs
How to set up Google Ads conversion tracking
Everest Forms lead tracking
How to track lead source in Everest Forms
Everest Forms keeps the entry. Lead Source adds what earned it: the campaign, the landing page and every page read on the way to the form.
Free version covered
AJAX toggle covered
Free to start
Grace Liang
Brightwater Logistics
- Channel
- Google Ads
- Campaign
- managed-it-sydney
- Landing page
- /managed-it
- Everest Forms
- Quote request
Page journey
- /managed-it
- /pricing
- /contact
Every Everest Forms entry, sourced
Each row arrives with its channel, its campaign and the pages read first.
Everest Forms Free, fully credited
The free plugin already stores entries. Every one of them now names its campaign.
Everest AJAX on, source intact
Switch on AJAX submission and skip the reload. The source still reaches you.
Everest Forms live in one paste
WPCode, your header, a cache clear. Today’s forms and next year’s, covered.
What lands on the lead
Every Everest Forms entry, sourced
Everest Forms hands over every field the visitor submitted, plus which form and which page. Lead Source fills in the marketing around it: source and channel, the campaign with its full UTM set, click IDs, landing page and referrer. Then the visit history. First visit, last visit and every page viewed before the submit button.
- Source, channel and the full UTM set.
- Referrer and click IDs, captured on arrival.
- Both visits and the pages read in between.
From Everest Forms
- Name
- Grace Liang
- Form
- Quote request
- Page
- /contact
From Lead Source
- Channel
- Google Ads
- Campaign
- managed-it-sydney
- Landing page
- /managed-it
- Pages read
- 3 before submitting
every field kept. every visit added.
Everest Forms entries by channelLast 30 days
Everest Forms Free
Everest Forms Free, fully credited
Everest Forms stores entries in the free version, which puts a list in front of you from day one. Lead Source turns that list into a ranking. The expensive ad and the old blog post that has been quietly working for two years each get their own line. Count both. Fund the winner.
- The free plugin and every paid licence alike.
- Your Everest entry list stays where it is.
- Paid and organic entries, told apart at a glance.
First and last touch
Everest leads, both touches kept
Lead Source records the visit that introduced each person and the visit they submitted on. Back the campaign that starts the conversation. Reward the one that finishes it.
AJAX submission
Everest AJAX on, source intact
Each Everest form has an “Enable Ajax Form Submission” setting in its General settings. With AJAX submission switched on, no page reloads, so any tag built around a thank-you page sits this one out. Lead Source matches the submission to the visit it already recorded. Flip the toggle whenever you like.
- Identical credit with the setting on or off.
- No thank-you page to build for tracking.
- Google Ads conversion tags carry on beside it.
Grace Liang, Brightwater LogisticsAJAX submit, no reload
- /managed-itArrived from the ad
- back two days later
- /pricing
- /contactSubmitted, page never reloaded
Your real code is in the dashboard
<script async src="https://app.leadsource.co/ft.js" data-site="YOUR_SITE_KEY"></script>
Setup
Everest Forms live in one paste
- Install the free WPCode plugin from the WordPress plugin directory.
- Open Code Snippets, then Header and Footer, paste the Lead Source tracking code into the Header section and save.
- Clear your page cache. Every Everest form is tracked from the next fresh page load.
Nothing to configure inside Everest Forms and nothing to map by hand. Every other plugin on the site is on WordPress lead tracking.
Start free
5-minute install · no card
Where does the campaign for an Everest Forms entry show up?
On the lead, in Lead Source. Once the code is in your header, each new Everest Forms submission appears there with the ad or search that sent that person, their landing page and their route through the site.
What does Lead Source need before an Everest Forms entry is credited?
A visit it has seen, on a page running the code. Cached pages start running it once the cache is cleared. If Lead Source never saw the visitor before they submitted, attribution on that lead is limited or unknown.
Common questions
Everest Forms questions, answered.
Do I need the Pro version?
No. The tracking code works whatever Everest Forms licence you run.
Do I need to add hidden fields?
No. That is the method this replaces.
Will it interfere with my Everest Forms add-ons?
No. Lead Source does not modify your forms or their actions.
Credit every Everest Forms entry. Free to start.
Each submission arrives with its campaign, its landing page and the pages read before it.
Start freeFree to start · no card