HockeyStack is for enterprise revenue teams. If you’re not enterprise, you don’t need it.

Multi-touch attribution is useful when (a) your sales cycle is long enough that a buyer has multiple meaningful touchpoints, and when (b) you have the volume to make a statistical model actually meaningful. Below those thresholds, multi-touch is theatre. You're using a model to make confident statements about data that's too sparse to support them. For SMBs running form-led acquisition, last-touch on the converting session is usually the right answer. "this person was on Google Ads when they submitted, that's the source." Simpler, honest, decision-ready.

MQL scoring matters when you have a sales team that needs to triage hundreds of inbound leads per month, and decide which to call back. If you're an SMB owner answering your own enquiries, scoring is solving a problem you don't have.

For form-based lead capture. Yes, easily. We have plans for higher volumes and the underlying capture mechanism is the same at any scale. For the "enterprise revenue ops" world (multi-touch modelling, MQL scoring, pipeline attribution). No, and we don't intend to. If you grow into that territory, HockeyStack or similar is the right answer for that piece. Lead Source would still capture the raw source data underneath.

If you genuinely need the enterprise capabilities, then no. HockeyStack is doing more for the money. If you don't need those capabilities, then yes. Lead Source is dramatically cheaper because you're not funding the parts you don't use. The test. Ask yourself if you would build out an MQL scoring rule, an opportunity-influence dashboard, or an ABM account list this month. If those don't register as real to-dos in your business, you're paying for what won't get used.

Yes. Lead emails and phone numbers are encrypted at rest and in transit, with access tightly controlled. Aligned with GDPR, UK GDPR, and the Australian Privacy Principles. Privacy details.