CRM lead source
How to add a custom field to a Freshsales web form
Keap integration
Lead source in Keap.
In Keap, Lead Source is a box your rep types into, when they remember. Lead source tracking records the real one on its own, before the contact reaches a rep at all.
Works with Keap web forms embedded on your site
No campaign builder edits required
Free to start · no card
Works with every Keap form.
Keap web forms, landing page forms, and forms embedded on external sites all work. Keap Pro, Max, and Ultimate. Including legacy Infusionsoft orgs. No campaign builder edits required.
The Keap Lead Source problem
Whatever your rep typed. If they typed anything.
Keap stores Lead Source as plain text. Someone working the contact fills it in. Sometimes. Years later the column reads Web, Google, FB and a lot of blanks, and none of it lines up with ad spend.
What the Keap Lead Source field shows
What Lead Source captures
(blank)
Google Ads · Local Services Sydney · managed-it-sydney-exact
“Web”
Organic Google · “managed it services sydney”
“Google”
Google Ads · Brand Campaign · or Organic Google
“FB”
Facebook Ads · Lead Gen: IT services
“Referral”
Referral · partner.com.au · landed /managed-it
A text box full of guesses cannot settle a budget argument. Lead Source records what actually happened on the visit, on every contact, and the source lands in that same Keap field with no typing.
Free text is only as good as the typist
Keap leaves the Lead Source box blank for someone to type in. Lead Source records the real source as the Keap form is sent, while the visit that produced it is still on record.
What changes
Every Keap form, with the source filled in.
- 01Every embedded Keap form is recorded with the real source and campaign, plus each page the visitor opened first.
- 02Your Keap forms and campaign builder stay exactly as they are. Nothing in Keap needs to change.
- 03Your Lead Source dashboard shows the contact by name, with source, entry page and every page viewed before the Keap form.
- 04The source lands on the Keap contact, in the built-in Lead Source field, or a custom one if you would rather keep years of typed values separate.
The snippet
One line in the head. Every Keap form covered.
<script async src="https://app.leadsource.co/ft.js" data-site="YOUR_SITE_KEY"></script>That single tag in the header is the install. Keap forms on the page are found without any setup, and so is a form you embed next quarter.
Three-step install
Done in five minutes.
01
Paste the tag where your Keap forms live
Every page with a Keap form gets the tag, just above </head>. On a Keap landing page, the custom HTML block does the same job.
02
Fill in a Keap form yourself
Open the page from a campaign link and send the Keap form as if you were a customer.
03
Look for the test contact
Within seconds the test contact shows up by name on your dashboard, carrying the campaign you came in on.
Common questions
Keap questions, answered.
Doesn't Keap already have a Lead Source field?
It has the field. Nothing fills it in for you. The field is populated by hand. Usually by whoever's working the lead, usually inconsistently, usually with values like "Web" or blank. Lead Source records the real source on every lead, so the field can finally carry something usable.
Can I get the source into Keap's Lead Source field?
Yes. The source lands on the Keap contact, in the built-in Lead Source field or a custom one, whichever you choose.
Does this work with Infusionsoft?
Yes. If the form is on a page you can add the one-line install to, it is captured the same way, and the source lands on the contact record just as it does in Keap.
Will it create duplicate contacts in Keap?
Not from Lead Source, which never writes to Keap by itself. When you send the source on to Keap, Keap's own duplicate rules decide what happens.
Is the data secure?
Yes. Each lead's email address, phone number and form answers are encrypted at rest, everything travels over HTTPS, and access to them is tightly controlled. Handling is aligned with UK GDPR, EU GDPR and Australia's Privacy Principles. Privacy details.
See your real Keap lead sources.
Free. Five-minute install. No credit card.
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